Retail has become a serious consideration for many professional hair care brands looking to build awareness and increase sales. While some salon hair care players are still deciding whether to follow this new path or remain loyal to the salon distribution model, others have already turned it into success stories. As we’ve just published the United Kingdom volume of our Professional Hair Care Retailing: Channel Analysis and Opportunities report, take a closer look into this new trend with some key learnings:Continue reading
Salon International is the United Kingdom’s biggest hairdressing event and one we couldn’t miss — especially now, with the upcoming publication of our hot topic report, Professional Hair Care Retailing: Channel Analysis and Opportunities, and the expansion of our groundbreaking salon data tracking service Kline PRO into the United Kingdom and Ireland markets. With more than 400 brands exhibiting, the show offered a solid scene to uncover some of the latest novelties, trends, and developments in the salon hair care market. Here are some that caught our eyes the most:Continue reading
Over 3% global growth and the strong performance of some regions, particularly North America, are proof of another good year for the salon hair care market. Some of the most interesting developments happen on the competitive front where the race for higher shares in the quickly growing bond builders segment is intensifying due to the emergence of new brands. Olaplex, the pioneer in this segment, continues its efforts to remain the leader, not only through expansion, but also through legal action towards its competitors.
Market consolidation continues to shape the industry with two recent acquisitions—Conair adds Aquage to its portfolio and Unilever purchases Living Proof. It’s an important step for Unilever, which competed only with one master brand, TIGI, in the professional hair care arena. Unlike TIGI, which takes pride in being a brand “by hairdressers for hairdressers,” Living Proof is a hybrid brand with strong distribution in both salons and retail.Continue reading