Whether they’re for hair loss, itchiness, or an aging scalp, products targeting scalp care continue to be launched by key professional hair care marketers as well as small and medium players around the globe. Scalp care continues to be an important topic for stylists, marketers, and consumers despite accounting for only a few percentages of global salon hair care sales. And while our soon-to-be-published Professional Scalp Care Products: Global Market Snapshot report shows that the market has slowed down, it’s still showing growth in line with overall salon market growth in key global markets.Continue reading
A new generation of treatment products has propelled the salon hair care industry to hit a five-year high in terms of sales growth in 2015. Treatment products was the only product type to register a double-digit gain for the year, with growth nearly four times the industry average. Driven not only by bond multipliers—a brand new sub-category created singlehandedly by Olaplex that was quickly and fiercely replicated by countless others—but also by many deep nourishing treatments and multi-benefit products, as more emphasis is placed on healthier hair and scalps.