With more relaxed attitudes about sexuality, there is a proliferation of sexual wellness products in both retail and online stores. Vibrating devices, supplements for sexual enhancement, condoms, and personal lubricants are everywhere. More and more retailers and online sites are embracing consumers’ interest in adult toys. There are increased sections of brick-and-mortar stores devoted to these products while television advertisements for erectile dysfunction (ED) medications air on a regular basis. If marketers are successful in gaining FDA approval for Rx-to-OTC switches of prescription ED medications, this market is poised to see strong double-digit gains over the next few years. ED medications currently sold via prescription that could make the switch to OTC status include Cialis by Eli Lilly/Sanofi, Bayer’s Levitra, and Pfizer’s Viagra. Switch timing, likelihood of approval, impact on the market, and sales forecasts for each of these drugs are analyzed in-depth in our Rx-to-OTC Switch Pipelines USA: Competitive Assessment report.Continue reading
A quick Google search of the term “sexual wellness” brings a deluge of information, with two of the top three posts from Walgreens and Amazon showing how prevalent this category is within the health and wellness category. It should not come as a surprise that individuals now more than ever are taking care of their sexual wellness in more ways than one. With new products popping up in local grocery store aisles from personal lubricants to nutritional supplements, Kline is seeing growth trends for sexual wellness and feminine products. For example, nutritional supplements for sexual enhancement/performance are up 6.8% from 2013 to 2014, according to Kline’s recently published Sexual Wellness: U.S. Market Analysis and Opportunities study.Continue reading
With the opening of the Fifty Shades of Grey movie, based on the best-selling book series by E.L. James of the same name, it seems like sex aids, toys, pharmaceuticals, and supplements are everywhere. Television advertisements for erectile dysfunction medications air on a regular basis. Retailers and online sites are embracing consumer interest in adult toys. There are increased sections of brick-and-mortar stores devoted to sexual enhancement supplements, condoms, personal lubricants, and vibrating devices.
Adult and specialty stores are major channels for these products, but mass merchandisers and drug stores are seeing opportunity in the category, experimenting by introducing more products into their stores. Online sites that specialize in these products offer not only a privacy advantage, but often serve as forums where consumers can discuss product advantages and preferences.