Getting Personal with Beauty Devices

One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading

The Chinese Beauty Devices Market

The Chinese Beauty Devices Market Skyrockets in Asia

It isn’t just a typical year for the beauty devices market in China, which has wavered between single-digit to low double-digit growth over the past few years. There are several factors driving this incredible growth of approximately 71% in 2017, but, undeniably, the Foreo brand plays the strongest role.

Other factors playing a role in this booming market include an influx of low-priced silicone devices, strong sales of multi-functional devices, and personalized devices based on artificial intelligence.

Relative newcomer Foreo has gone from being an unknown brand to the leading brand in the market with sales registering an incredible growth of over 300% to reach an estimated $85 million in 2017. This is in stark contrast to sales in the United States of $17 million.Continue reading

e.l.f. Beauty’s new silicone cleansing device

Hydration Tops List of Most-wanted Beauty Device Benefits Worldwide

Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.

South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%.Continue reading

This Season's Skin Care Tools

New Devices, New Markets – This Season’s Skin Care Tools

Following the success of our premier edition of At-home Skin Care Devices 2011: U.S. Market Analysis and Opportunities, which pegged the device market at close to $1 billion at the retail level, this year we are offering Beauty Devices: Global Market Analysis and Opportunities for 2012. This market continues to be met by a very receptive and growing audience of savvy consumers looking to save time and money. In 2012, the market is expected to post exceptional growth not only in the United States, but in other regions around the world.Continue reading

Lights, Cameras, Doctors, and Skin Care Education!

Lights, Cameras, Doctors, and Skin Care Education!

With dermatology’s many facets and an even wider variety of solutions, an event such as the Annual Meeting of American Academy of Dermatology is the place where professionals discuss the most topical skin care condition issues and introduce the latest treatments. Despite record-breaking rain in sunny San Diego, there was an incredible turnout—nearly 11,000—at this year’s AAD meeting! The meeting was attended by dermatologists, many of whom traveled from faraway places like Saudi Arabia, Denmark, and Brazil to soak up information and insights.Continue reading