Consumers’ perception of sleep aids: OTCs, natural products, and devices

Consumers’ perception of sleep aids: OTCs, natural products, and devices

The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.

  • According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
  • People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
  • According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
  • Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.

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Consumers’ perception of sleep aids: OTCs, natural products, and devices

After significant gains in recent past, sales of OTC sleeping aids slow, but alternatives show promise

Findings from our upcoming Nonprescription Drugs USA study estimate that sales of OTC sleeping aids post 3.4% growth to reach $244 million at the factory level in 2016.

After seeing significant growth rates ranging from 50.0% to 15.0% per year in the recent past, the market for OTC sleeping aids is still growing, but at a much slower pace. ZzzQuil (Procter & Gamble), Unisom (Sanofi), and private-label sleeping aids posted growth while the rest of the market was flat or declining in 2016. Continue reading

Beauty Sleep

Getting More Beauty Sleep

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.

Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy.Continue reading

Sleep Number 360

The Business of Sleep Technology: Getting Enough ZZZs

Sleep—both in terms of quality and quantity—is a key pillar in today’s well-being practices, along with mindful eating and physical fitness. Studies show that getting enough sleep can help to curb health concerns, including obesity and heart-related issues. It can also increase one’s performance, whether in the office or at the gym.

There has been a recent surge in devices and technologies purported to help improve sleep. There are two major forces at play that make the emerging sleep technology market so attractive. For one, consumers are increasingly incorporating technology and gadgets into their everyday lives, so they are perfectly primed to try new products like devices as a solution for getting a better night’ sleep. Secondly, with warnings in today’s headlines on the issues associated with popular over-the-counter and Rx sleep medications, consumers will be turning to alternative therapies in higher numbers than ever before.Continue reading