Professional Skin Care Market

Digital Sales and the Professional Skin Care Market: A Double-edged Sword

As we move further away from the recession that resulted in sweeping changes in consumers’ spending habits, the professional skin care industry shows signs of recovery with an estimated 5% increase in overall sales in 2014. Dispensing physicians continue to be the primary source of growth for the industry. The channel is expected to post another strong year of growth this year as companies and consumers spend more on marketing and products, respectively.

Spas are recovering, as more and more consumers return to these venues to spend on skin care treatments and their favorite products. Spa sales are also showing healthy gains, and the number of day spas has increased by up to 15%, as several of the small, independent outlets that had gone out of business return or are replaced by new entrants.Continue reading

Skin Care Physicians

Dispensing Skin Care Physicians Moving Up to the Next Level

Almost one-fourth of dispensing physicians generate over 15% of their revenue from the sales of skin care products. Nearly three-fourths of dispensing physicians want to increase this proportion in 2014 finds Kline’s survey based on hundreds of in-depth interviews with dermatologists, plastic surgeons, and medical spas that sell professional skin care products to their patients. The survey pinpoints which factors are most important when doctors deliberate whether to continue, eliminate, or adopt a new brand.

Contrary to popular belief, the strongest performance scores do not belong to the most renowned brands in the industry, but to medium-sized brands, some of which are relative newcomers. Continue reading