As we gear up to begin our research for the 45th edition of our flagship Cosmetics and Toiletries USA report, we take note of some of the key trends sweeping the industry. These include wellness-positioned offerings, the rise of niche products, and retail expansion to accommodate more products and offer new shopping experiences.Continue reading
With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory. These vertically-integrated specialty stores offering an immersive, single brand experience and supported by younger generations, including millennials, are seeing expansion across all the countries analyzed in Kline’s upcoming Boutique Beauty Retailers: Channel Analysis and Opportunities report series.
These freestanding stores offer unique concepts, a fun environment, and highly knowledgeable staff. Unlike e-commerce, which is another strong channel, customers have the advantage of trying products and having in-store guidance. There is also no other direct brand competition like in department stores. “Boutique retailers offer a fun and interactive environment that isn’t found in other channels, which is appealing to younger, digital consumers,” notes Ewa Grigar, the study’s manager.Continue reading