Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading

Growing Global Market

What is Driving India, the Fastest Growing Global Market for Industrial Surfactants?

Each of the three largest surfactant-consuming applications, household and industrial and institutional (HI&I) cleaning, personal care, and industrial, has a unique set of characteristics and consumption patterns. HI&I is the largest consumer of surfactants, but highly price sensitive. As a result, formulators look to use lower-priced surfactants more provided they meet the requirements. In the performance-driven personal care market, formulators are more concerned about the surfactants’ qualities than their price. An industrial application, in turn, is more complex and varies widely across various end-use segments.Continue reading