weDo Professional is a new eco-ethical salon hair care brand offering a range of vegan and cruelty-free products in 100% recyclable packaging. This brand is already present in markets such as Austria, Switzerland, Spain, the Nordics, and Germany and is expected to roll out in other major European markets during 2021. For additional brand insights, follow our Salon Care Global Series report.
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further accelerated, helping marketers survive the global crisis. Below are some of these trends that took place in Europe: Continue reading
Results from Kline’s large-scale survey of professional cleaning end users conducted with nearly 1,100 respondents indicate that green/sustainable cleaning products are important and valued among these customers.
- 69% of those surveyed perceive green cleaning products to be equally or more effective than traditional cleaning chemicals.
- 48% of the sample are willing to pay up to 20% more for green cleaning products, compared to traditional cleaning chemicals.
- There appears to be more willingness to pay a premium for sustainable cleaning products among education, government, foodservice, and hospitality end users.
- 59% rely on third-party green certifications on product packaging or websites to identify green cleaning products, while significantly less importance is placed on brand name, images, advertising, or promotions.
The market for sustainable or “green” cleaning products among commercial end users has been growing, and increased regulations by states are expected to continue to drive interest and sales of these products. Sustainable cleaning includes professional cleaning products made with renewable, biodegradable ingredients that are not tested on animals, do not contain harmful ingredients, and are sold in recyclable packaging. These products often carry certifications from third parties that validate these claims. Continue reading
Kline’s latest I&I cleaning study, Laundry Chemical Products U.S.A.: Market Analysis and Opportunities, was published in September and contains a wealth of information on market sales, growth, forecasts, and insights from more than 500 structured surveys of professional end-use decision makers.
Commercial laundries were asked the importance of various emerging trends, and 55% rated energy saving/conservation as very important. Washing machine servicing is very important to 47% of commercial laundries. New sources of revenue from more rental activity is rated third, with 45% giving it very important ratings. Cold water washing is aligned with energy savings and is rated fourth in importance.Continue reading
Is Natural Always Sustainable?
A green image is more often spoken about by the media than a sustainable image. While there is a connection between offering natural products and being perceived as an environmentally friendly company, the two do not often go hand-in-hand with each other.Continue reading
Kline’s consumer products expert Nancy Mills, will discuss the bigger picture of sustainability and the criteria that should be considered when evaluating natural brands. The subject goes beyond synthetic vs. fully organic ingredients.Continue reading