The pandemic had a profound impact on the beauty retailing world last year, forcing retail outlets like Ulta and department stores to temporarily close while creating a tremendous shift to e-commerce during lockdowns. The big story of the year was how Internet sales surged 47.5%, as revealed by Kline’s soon-to-be–published Beauty Retailing: U.S. Channel Analysis and Opportunities. The pandemic accelerated changes that were already in progress, such as the move to a stronger digital landscape, with years worth of digital enhancement happening in a matter of weeks and months and even consumers who previously resisted online shopping becoming avid users.
Technology is helping to connect the dots between online and offline experiences, creating deeper connections with consumers and driving businesses forward. From beauty stores adopting in-store and online technologies to engage consumers to exciting new social selling brands, such as Rodan + Fields and Monat, technology is revolutionizing the way the beauty industry interacts with its customers.
This online event will explore how technology is blending into online and brick-and-mortar stores to create a seamless and unique shopping experience. Continue reading