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Tag: the future of the beauty industry

Big Data for Big Beauty: Engaging the New Beauty Consumer

Big Data for Big Beauty: Engaging the New Beauty Consumer

“How can brands engage beauty consumers beyond demographics?” “How can beauty brands break through the clutter?” “How can beauty brands stay relevant as technology evolves?” These questions were posed by students in the “Engaging the New Beauty Consumer” team from FIT’s Cosmetics and Fragrance Marketing and Management Master’s Degree Program, a think tank of innovative

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What future holds for the personal care market?

The Seismic Shift Expected in Beauty Consumer by 2030

The FIT Cosmetics and Fragrance Marketing and Management Master’s Degree 2014 graduates are predicting a “seismic shift” in the beauty consumer based on their Capstone research. Several teams undertook extensive global research to develop a future view of the world of beauty and how the beauty consumer will evolve, presented at June 4th’s Capstone Research Presentations

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