We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage in professional skin care.Continue reading
The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed.Continue reading
This year, the TOP HAIR trade show in Dusseldorf was attended by a number of salon hair care professionals looking for new trends, products, and brands. Besides the leading market players, such as L’Oréal, Unilever, Procter & Gamble, and Kao, several niche companies and brands showcased their product portfolio for the German market.Continue reading
March was a busy period for the professional beauty industry, with two of the largest professional beauty trade shows happening this month: Cosmoprof Bologna and Beauty/Top Hair International Dusseldorf.
Cosmoprof Bologna continues to be a major industry crossroad. Among the trends that caught our attention were product lines with vitamin C, such as Skeyndor’s Power C skin care line, as well as several new launches of BB creams from Algotherm, Levissime, and SKIN79.Continue reading