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Ongoing Trends to Delve Into Wellness and Niche Beauty

As we gear up to begin our research for the 45th edition of our flagship Cosmetics and Toiletries USA report, we take note of some of the key trends sweeping the industry. These include wellness-positioned offerings, the rise of niche products, and retail expansion to accommodate more products and offer new shopping experiences.

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What are the Biggest Trends in Beauty?

The ever-changing world of beauty continues to evolve, and another year of reporting on trends, brands, and products comes into full swing as our analysts delve into the research for the 43rd edition of the Cosmetics & Toiletries USA report, which encompasses five product classes and 18 product categories. While many of the new trends

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