Consumers all over the world are embracing naturally positioned, clean, and organic beauty and personal care products as the market continues to show a dynamic performance globally. As we begin research on Natural Personal Care Global Series: Market Analysis and Opportunities, we take a deeper look at product trends, key launches, news-making imports, and the competitive landscape across Asia, Europe, and North America, in addition to natural ingredients ratings using Kline’s proprietary rating scale.Continue reading
Natural personal care products continue to make waves across categories, appealing to increasingly demanding consumers looking for the next best natural product that meets their performance expectations and is more rooted in nature. In the following interview, beauty expert Naira Aslanian reveals some highlights from our just-published Natural Personal Care Global Series report.
How does Kline define the natural personal care market?
Our natural personal care segment includes all brands that position themselves as “natural.” Our knowledgeable chemical experts analyze a brand’s ingredients and assigns it a rating of 1 to 10. Continue reading