The latest acquisition in skin care is Unilever’s purchase of digital-led brand Paula’s Choice, announced on Monday. This signals the continuation of Unilever’s buildout of prestige brands, as Paula’s Choice will join the company’s prestige family alongside notable skin care brands, such as Dermalogica, Murad, and Tatcha, among others. The substantial online visibility of Paula’s Choice, alongside its clinical-grade ingredient focus and accessible price points, has been a key success factor for the brand in recent years. Under the new ownership, it is anticipated that the brand will leverage these strong suits while further expanding its reach in the market through new distribution partners and product innovation. For additional brand and skin care insights, follow our Cosmetics & Toiletries USA report.
Acquisition activity has greatly altered the landscape of the global professional beauty industry in the past few years. L’Oréal is now the clear leader and only major player to have a leadership role in all three sectors of professional beauty: hair care, skin care, and nail care. The company has long held the #1 spot in the hair sector. With its acquisitions of SkinCeuticals (2005) and Essie (2010), L’Oréal landed a slot among the top 10 in skin care and nail care, respectively. Adding Decléor and Carita to its portfolio in 2014 propelled L’Oréal to the #1 ranking in skin care. The #1 spot is now firmly taken, but rankings beyond that are very much up for grabs. Continue reading