Beauty may have been dominated by the omnichannel approach in 2019, but this year, the industry is witnessing one of the strongest shifts to e–commerce ever. The transformation began in March 2020 with the onset of the COVID-19 pandemic, causing the omnichannel approach to lose relevance as many brick-and-mortar retailers across the country were forced to shutter. Continue reading
American consumers are increasingly using personalized subscription services for clothing, beauty products, and meal kits—plus vitamins and nutritional supplements. In a category worth more than $10 billion—with as much as 75% of the population regularly consuming supplements—the sheer number of available products and brands can be confusing. That’s why personalization makes sense, as it helps consumers navigate a somewhat perplexing category. Continue reading
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk: Continue reading
Naturals have flourished globally, with the segment now representing a more significant proportion of the cosmetics & toiletries market around the world. In both Brazil and China, the dominance of nature-inspired brands was a predominant factor for the segment’s growth, while in Europe and the United States, truly natural indies take center stage.
Due to the COVID-19 pandemic, the high single-digit growth rates recorded over the years are now questionable for the future, with certain categories impacted more than others. Join our upcoming webinar to truly understand the naturals movement around the world, along with its drawbacks, possibilities, and projections.
The U.S. FDA announced approval of three Rx-to-OTC switches on February 14, 2020. One is GlaxoSmithKline’s OTC version of its topical nonsteroidal anti-inflammatory (NSAID) pain reliever, Voltaren Gel (diclofenac sodium topical gel, 1%). This OTC medication will be indicated for temporary relief of joint pain and stiffness due to the most common type of arthritis, osteoarthritis, which increases with age, affects millions of people in the U.S., and can generally be self-diagnosed. Arthritis is the swelling and tenderness of one or more of the joints. Symptoms of arthritis include pain, swelling, stiffness, and difficulty moving a joint. This medication has been sold without a prescription safely for years in Europe and marks the first topical analgesic with anti-inflammatory properties available without a prescription in the United States. It also offers another non-opiate option for those suffering from chronic arthritis pain. Continue reading
Kline published the second edition of Laundry Chemical Products USA.: Market Analysis and Opportunities recently, and the report contains a wealth of information on market sales, growth, forecasts, and insights from more than 500 structured surveys of professional end-use decision makers.
Commercial laundries were asked the importance of various emerging trends, and 55% rated energy saving/conservation as very important. Continue reading
The market of synthetic latex polymers assumes a unique set of characteristics in every geography, from performance of the economy, purchasing power of the population, and industrialization to demand patterns, competition from alternate technologies, and performance of the polymers in specific end uses.
North America and China both represent the largest markets of synthetic latex polymers by volume, each accounting for an approximate 25% share of global consumption. Meanwhile, India, which has a much smaller share of around 5% of global consumption, is the fastest-growing market for synthetic latex polymers in the world. It is these three key geographical markets of North America, China, and India that Kline studies in depth this year in its continuous Synthetic Latex Polymers Global Series: Business Analysis and Opportunities program.Continue reading
There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some estimate that digital presence and marketing for OTC brands will impact more than 75% of all sales. For many consumers, their path-to-purchase for OTC remedies often looks like many other categories where the need for the product is immediate. It may begin online with a search for price comparisons or product information but likely end with the actual purchase happening in-store.Continue reading
Both consumers and foodservice professionals alike share concerns over food-borne illness and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline. Employee training was a close second in terms of importance with other trends, such as minimum wage increases, Internet of Things (IoT), green cleaning, labor-saving devices, the impact of social media on their business, and online reviews, being of secondary importance.
The market for natural OTC products continues to see double-digit year-over-year sales growth, while the traditional OTC market struggles with only 2%-3% growth each year. Kline defines natural OTCs as drug-free, non-monograph products that may contain natural, plant, or herb-based ingredients. Natural OTCs can be homeopathic products and often make claims of support, prevention, maintenance and/or treatment of minor ailments. What seems to work for natural OTCs is honesty and transparency of ingredients. Millennials are driving demand for natural OTC products that have natural ingredients and help treat minor ailments without harmful ingredients or unwanted side effects. Millennials are also becoming parents and are also demanding natural products for their children.