The ever- growing demand for cosmetics and personal care products also drives sales growth of ingredients used in these products. The market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, and India) covered in Kline’s recently published Personal Care Ingredients Database reaches USD 9.0 billion in 2015. Based on our research findings, we identified several important trends from the end user’s experience, which in turn affect the personal care ingredients market going into 2016.
1. Multifunctional products are on the rise
With increasingly busy lifestyles, consumers tend to simplify their daily beauty routines. Multifunctional products are therefore growing in popularity as they offer several benefits at once, such as anti-aging, cleansing, moisturization, anti-oxidant, UV protection, etc.Continue reading