Trends in home fragrances and air care products

From consumers to commercial users, Kline’s research knows noses

Kline & Company has the air care market well covered. Kline’s venerable Home Fragrances study covers the dynamic market of products that provide the home with scent and ambiance. Recording a compound annual growth rate (CAGR) of nearly 2.0% in the last five years, the market rises to $4.2 billion in 2017 as luxury brands remain market-movers and the candles category shines bright, driven by new product formats, ever-evolving artistic vessel designs, and wellness-inspired offerings. Double-digit gains are seen among brands like Voluspa, Chesapeake Bay Candle, Nest, Diptyque, WoodWick, Illume, and Paddywax, while HomeWorx, a new entrant created by home fragrance guru Harry Slatkin, finds success by connecting directly with consumers through the home shopping network QVC.Continue reading

Sprucing Up for Spring: What's Trending at NY NOW

Sprucing Up for Spring: What’s Trending at NY NOW

From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.

Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading

Home Fragrances Market Movers

Home Fragrance Market Movers: Indies Fuel Sales

Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market Analysis and Opportunities report, the mass trade class remains the key contributor of market sales while luxury players are expected to inch the segment out in 2017. Alternate channels of distribution, such as boutique beauty retail specialty stores, e-commerce, and person-to-person sales, account for nearly 45% of the market share, up from 35% just five years ago. Standout performers in these channels include Illume, Nest, and Diptyque.Continue reading