Dropping by Your Local.com – The Merging of Channels of Distribution for OTC Drugs
With brick-and-mortar stores and online retailers already heavily competing for the consumer dollar in nearly all segments, OTC drug marketers should also be poised to take advantage of expanding sales and markets through both traditional channels and e-channels. The lines between these channels are blurring as online OTC drug retailers are offering brick-and-mortar store pickup,