Vivaness Nuremberg, one of the largest international shows for natural and organic cosmetics, celebrates its 10th anniversary this year. This is surely an important celebration for the industry, which is continuously winning the hearts of consumers concerned with natural skin care treatments. Moreover, new trends on display at Vivaness reveal that several marketers of natural and organic brands, such Weleda, Dr. Hauschka, Santaverde, and Lavera, are making a huge step forward in targeting the industry’s Achilles’ heel in terms of effective treatment: anti-aging.Continue reading
While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers. Following this trend, marketers have increasingly been reformulating with a higher proportion of truly natural ingredients in their products, finds the imminent Kline’s soon-to-be-published Natural Personal Care Global Series report.
The popularity of natural-inspired products is higher in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low and where distinguishing between natural-inspired and truly natural cosmetics is not as important when making a purchase.Continue reading