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Tag: wellness

Top Five Trends to Watch in Home Fragrances in 2023

Top Five Trends to Watch in Home Fragrances in 2023

The home fragrances market slowed down in 2022 after recording nearly 17% growth the prior year, as stated in our soon-to-published report. The economic uncertainty and inflation contributed to consumers being more mindful of their purchases, leading to a decline of nearly 3% in mass retail sales. Despite this, home fragrance brands found ways to

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Healthcare and Wellness

Evolving Industry: Consumer Healthcare Categories Pivot Toward Wellness

The consumer self-care industry is shifting in the wake of the COVID-19 pandemic, with both consumers and retailers focusing on wellness.  According to the University of California, Davis, “Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness; it is a dynamic

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