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Tag: yankee candle

Home Fragrance

Home Fragrance Goes Digital on Cyber Monday

As the traditional post-Thanksgiving shopping rush commences on Black Friday, the new tradition for many savvy shoppers is to rush to their laptops, tablets, or smartphone and shop away today, on Cyber Monday. Many consumers will have most likely received special shopping invitations in advance with a “save the date” to get online savings for

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Yankee Candle

Yankee Candle Company Joins Roster of Jarden’s Iconic Brands

In the world of home fragrances, new scents and repackaging are typically the most notable developments of the year. Last week’s news of Yankee Candle Company’s acquisition was noteworthy not because of the acquisition itself, which had been rumored for quite some time, but because of the company’s suitor, Jarden. Jarden, composed of well over

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