Personalized Beauty: U.S. Market Assessment and Opportunities

Personalized Beauty: U.S. Market Assessment and Opportunities

Base Year: 2019
Published December 2019
Regional Coverage: United States

This report explores the dynamic market for personalized beauty, focusing on key developments that are shaping the approach marketers and retailers are taking to give consumers a custom-made beauty experience. The report demonstrates how various factors are converging to satisfy consumer beauty needs. Areas covered include personalized fragrances, makeup, skin care and hair care products, subscription services, and innovative technologies such as mobile apps, augmented reality, and virtual reality.

This Report Helps Subscribers to:

  • Identify opportunities that may be a good fit for their product line
  • Assess how partnering with a technology company can be beneficial
  • Identify category segments with the most potential for personalization
  • Pinpoint areas of greatest opportunity for future and more advanced customization and personalization


Report Contents


  • Scope
  • Sources and methods

Market Overview

  • Key findings
  • Sales and growth of personalized product categories shown in Table 1
  • Trends and developments in services related to personalization
  • Competitive landscape
  • Outlook to 2024

Case studies

Case studies of approximately 10 companies that offer personalization as shown in Table 2. Information provided will include:

  • Products offered
  • Distribution model
  • Impact of personalization on sales
  • Successes and challenges
  • Marketing activity including

table 1 personalized beauty

table 2 personalized beauty

Scope & Benefits

This report explores the dynamic and growing market for personalized beauty, as more brands and retailers embark on differentiating themselves by catering to the unique needs of consumers. The report focuses on personalized products, services, and digital technology that drive consumers to seek products that are catered specifically to their needs and wants. Excludes services performed in professional outlets such as salons, spas, and doctors’ offices. Key areas of coverage are:

  • Products that can be custom-made in the hair, skin, and makeup product categories
  • Beauty regimens based on a quiz that consumers complete offered by brands such as Skinceuticals
  • Services provided by brands that personalize bottles such as Le Labo and Atelier Cologne
  • Personalized subscription services offered by players such as Scentbird
  • Digital apps by brands and augmented reality and virtual reality offered by retailers

This report shows subscribers the different ways category marketers/retailers are creating a personalized experience around their products or services. It also provides the following:

  • An understanding of different approaches that can be taken to offer consumers a personalized beauty experience
  • A perspective on how leading players are executing personalization
  • Ideas for potential partnerships/alliances
  • Insights on what approaches are more successful than others

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Beauty Devices Thumbnail

Beauty Devices: Global Market Analysis and Opportunities

Beauty Devices: Global Market Analysis and Opportunities

Base Year: 2022
Published: December 2022
Regional Coverage: United States

The report is a comprehensive analysis of the at-home beauty devices market focusing on the United States. It provides in-depth analysis and insights on market size and growth, opportunities, key skin care concerns, technologies, and the competitive landscape.


  • Covers non-invasive forms of at-home skin care that mimic results that were once only achieved in doctors’ offices, salons, and spas
  • Scopes power-operated devices only
  • Includes beauty devices sold to consumers through all distribution channels, such as direct sales, mass, prestige, and professional outlets
  • Excludes devices such as hair appliances and waxing equipment; devices and appliances used by physicians and aestheticians in professional outlets; and hair re-growth devices

Table of Contents


Market Summary

  • Market size and growth (2021 and 2022)
  • Key trends and developments
  • Sales breakdown (2021 and 2022) by:
    • — Leading brands
    • — Skin care concern (listed in Table 1)
    • — Technology (listed in Table 2)
    • — Distribution channel (listed in Table 3)
  • Technology landscape
  • Competitive landscape with brand snapshots of leading and/or fast-growing marketers
  • Distribution channel landscape
  • Marketing activities
  • Outlook to 2027

Database Contents

Kline’s interactive database will provide:

  • Market size and growth
  • Market breakdown (2017-2022) by:
    • — Brand
    • — Company
    • — Skin care concern
    • — Technology
    • — Distribution channel
  • Outlook to 2027
​Acne elimination
​​Cellulite reduction and body firming/toning​
​​Hair removal


​​LED light therapy​
Radio frequency


Direct sales (e-commerce
Direct sales (non-e-commerce)
​​Mass retailers
Prestige/Luxury retailers​
Professional (consumer sales)​

Report Benefits

This report will provide subscribers with an accurate picture of the market size, segmentation, and performance of the beauty devices market, along with information on leading and fast-growing brands in the market. The report will also allow subscribers to:

  • Use it as a basis to identify where innovation is needed or where new product opportunities lie
  • Assess areas of growth based on at-home regimens being adopted by consumers
  • Learn about the emerging fast growers, as well as market leaders

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