Tags: salon hair care

Salon Hair Care

Salon Hair Care Global Series: Mid-Year 2023 Update

Salon Hair Care Global Series: Mid-Year 2023 Update


Base Year: H1 2023
To be Published: Q3 2023
Regional Coverage: Europe, Latin America, North America

A top-line mid-year update of data and insights included in our annual Salon Hair Care study. A comprehensive analysis of the key global professional hair care markets.  This report focuses on market of professional hair care products, its size and growth, category, channel and company/brand performance.

Scope

This report covers consumable hair care products sold to salons for back-bar (professional) and take-home (retail) use (see Table 2 for category scope).

The report addresses questions such as:

  • What is the size and growth of the salon hair care maket?
  • What are the category drivers and trends?
  • How is distribution structured?
  • How big are professional hair care sales outside of salons?
  • Which are the leading marketers of salon hair care products, and what are their market share?
  • What are the opportunities for salon hair care marketers?

NOW FEATURING…

 

  • Sales of top brands
  • Sales of top brands by channel

Table of Contents

Tentative Database Contents*

  • Total industry size and growth
  • Sales by half-year for the following periods: H1 2020, H2 2020, H1 2021, H2 2021, H1 2022, H2 2022, H1 2023
  • Data for each of the categories listed in Table 2 for the six time periods
  • Top 10 marketers sales by master brand for the period H1 2021-H12023
  • Top 10 marketers sales by master brand by outlet (H1 2021-H12023):
  • - E-commerce
  • - Brick-and-mortar stores
  • - Salons’ take-home
  • - Salons’ back-bar

* Subject to charter subscriber input

TABLE 1: MARKETS *
Europe Latin America North America
France Brazil United States
Germany
Italy
Spain
United Kingdom

 

TABLE 2: PRODUCT CATEGORIES
Conditioners (including treatments)
Shampoos
Hair coloring products
Hair styling products
Hair texturizing products

Report Benefits

This program provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market in the key markets globally. It enables subscribers to obtain a top-line update to more detailed overview that Kline provides in its annual Salon Hair Care reports and databases. Specifically, this study will provide subscribers with:

  • Industry/category/brand assessments
  • New business developments
  • Acquisition screening
  • Competitive intelligence
  • Channel strategy
  • Strategic planning

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Salon Purchase Channels

Salon Purchase Channels U.S., Europe & China Market Analysis

Salon Purchase Channels U.S., Europe & China Market Analysis


Base Year: 2023
To be Published: Q4 2023
Forecasts: 2028

Salons traditionally purchased their supplies directly from manufacturers or from distributors/wholesalers and their stores. This purchase behavior has changed, and salons nowadays have a variety of ways to obtain professional hair care products. In particular e-commerce to professionals has been blooming in recent years. In this study Kline asks directly hundreds of salons about their purchase behaviors

Scope

This report compiles a quantitative survey among salons and opinions from unstructured interviews with industry experts across United States, key European markets and Mainland China. Observing changes in salons purchase patterns as well as development of online platforms selling to stylists for professional hair care marketers and distributors it is important to understand where and why salons shop. The report includes information on:

  • Number of salons
  • Salons segmentation
  • Salons purchase behaviors:
    • - Where they shop
    • - How often they shop
    • - Reasons behind choice of purchase channel
  • Brands they use
  • Services they provide
  • Product retailing and spending on salon hair care products

Results from this study should enable
companies to better select channels through which they reach different types of salons.

Methodology

  • Quantitative Study
  • Sample size for each European country: N=200
  • Sample size United States and China (each): N=400
  • Method: 15-20 minute telephone interviews
  • Fieldwork: September-October 2023
  • Respondents: Salon owners/managers/stylists responsible for choosing and buying products
  • Unstructured interviews with industry experts from manufacturers, distributors, associations, media, or salons
TABLE 1: MARKETS *
Europe North America Asia
France United States Mainland China
United Kingdom
Germany
Italy
Spain

* Subject to charter subscriber input

Table 2: SALON SEGMENTS
- Premium
- Moderate
- Value

Information Gathered from Quantitative Survey*​

  • Salon segmentation
    • - Pricing of coloring services
    • - Pricing of hair cuts(the above will allow ups to split the sample into premium mid-tier and economy salons)
  • Purchase channels
    • - Where they purchase products from
    • - Share of each purchase channel on their total expenditure
    • - Number of channels they source products from
    • - Quantities of products bought online and traditionally
    • - Which brands are purchased through which channel
    • - Reasons behind selection of various channels
  • Services they provide
    • - Services they provide
    • - How their revenue is split by type of service
  • Product sales
    • - Share of product retail in their revenues
    • - How do they sell products to clients (physically or online)
    • - What would encourage them to sell more products to customers
  • Products and bands they use or sell to customers
    • - The amount that they pay for product purchase per month
    • - Brands they use
    • - Reasons for selecting the brands they use

Information Gathered from Unstructured Industry Interviews*​

  • Number of hair salons
  • Sales channels of key marketers
  • Outlook
  • Additional insights helping understand the market and survey results

* Subject to charter subscriber input

Report Benefits

This program provides subscribers with an understanding of the purchase behaviors of different types of salons in United States, Europe and Mainland China. Results from this study will enable companies to better understand reasons behind selection of purchase channels and brands, importance of product retailing as well as services provided by salon tier. This knowledge should help marketers to create effective partnerships and agreements with salons.

Deliverables

  • Report combining findings from survey and unstructured interviews
  • Survey results tabulations
  • The possibility to compare results across different salon segments
  • Incorporating expertise from the Kline Salon Hair Care annual study

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Salon Hair Care Thumbnail

Salon Hair Care Global Series: Market Analysis and Opportunities

Salon Hair Care Global Series: Market Analysis and Opportunities



Regional Coverage: Asia, Australia, Europe, Latin America, North America


Base Year: 2021
Database Published: Q2 2022
Reports Published: Q3 2022
Download Brochure


Base Year: 2022
Database Published: Q2 2023
Reports To be Published: Q3 2023
Download Brochure

A comprehensive analysis of the global professional hair care market, this report focuses on market size and growth, key challenges, and business opportunities. This edition will also cover channel sales at the brand level, as well as an update on important segments of products with natural positioning and scalp care. 

Scope

This report covers consumable hair care products sold to salons for back-bar (professional) and take-home (retail) use (see Table 2 for category scope).

The report addresses questions such as:

  • What is the size and growth of the salon hair care market?
  • What are the category drivers and trends?
  • What are the leading regional markets and product categories globally?
  • How is distribution structured?
  • How big are professional hair care sales outside of salons?
  • Which are the leading marketers of salon hair care products, and what are their market share?
  • What are the opportunities for salon hair care marketers?

NOW FEATURING…

 

  • Advanced forecasting
  • Romania and Baltics
  • Modules to learn more about the market

Table of Contents

Tentative Database Contents*

  • Total industry size and growth
  • Sales by region and markets listed in Table 1
  • Data for each of the categories listed in Table 2
  • Breakdowns for 2017-2022 by:
    • Region
    • Market
    • Category
    • Master brand/brand
    • Segment (back-bar vs. take-home)
    • Product type (where applicable)
    • Forecast sales to 2027
  • Number of salons, 2017–2022
  • Brand sales by outlet, 2018–2022
    • E-commerce
    • Brick-and-mortar stores
    • Salons’ take-home
    • Salons’ back-bar

Contents of Market Reports*

Written reports for each market listed in Table 1 will contain the following information:

  • Industry size and growth
  • Product trends
  • Category snapshots
  • Special focus: Naturals segment, scalp care
  • Salon services and statistics
  • Distribution channels
  • Marketing activities
  • Outlook to 2027

* Subject to charter subscriber input

Database Features

  • User-friendly in a simple yet sophisticated System
  • Interactive dashboard
  • Data presented by:
    • Manufacturers’ sales
    • Market share
    • Growth rates
    • Sales channels
  • Flexible search options
  • Export capabilities
  • Ability to easily refine and modify search

Contents of World Report*

This presentation-style report will include:

  • Global review of the market
  • Market drivers and trends
  • Key lessons learned
  • Top-line summaries of key findings for each region and category
  • Top-line summaries of key competitors
  • Outlook to 2027

 

TABLE 1. MARKETS*
Asia Europe Latin America North America Rest of the World
India Austria Brazil Canada Australia
Indonesia Baltics-NEW! Chile United States Saudi Arabia
Japan Belgium Mexico
Mainland China Czech-HU-SK Hub
Malaysia France
South Korea Germany
Ireland
Italy
Netherlands
Nordics
Poland
Portugal
Romania-NEW!
Spain
Switzerland
Turkey
United Kingdom

* Subject to charter subscriber input

TABLE 2: PRODUCT CATEGORIES
Conditioners (including treatments)
Shampoos
Hair coloring products
Hair styling products
Hair texturizing products

Learn More About Salon Industry

Now, you can expand your industry knowledge about professional hair care products and the salon hair care industry through these additional modules. These options allow you to better understand trending topics such as scalp care and independent stylists, understand your position in different segments of hair coloring, or keep an eye on the most important market developments with regular updates through mid-year reports and always-on market tracking tools.

 

SALON HAIR CARE MODULES

Products

Salon Hair Care: Mid-Year 2023 Module

Top-line market data update for the first half of the year

  • Includes reporting by half-year periods
  • Covers key global markets

Salon Hair Care: Scalp Care Products Module

Provides a deep dive into the professional scalp care segment

  • Includes scalp care sales split by product type and product function
  • Covers key global markets

Salon Hair Care: Hair Color Module

Zoom into hair coloring category:

  • Provides sales by product type by brand
  • Covers key global markets

Salons/Stylists

Salon Hair Care: Salon Purchase Channels Module

Salon survey-based research

  • Helps understand where salons purchase products
  • Includes information on salon revenues and split by service
  • Covers key global markets

Salon Hair Care: Independent Stylists Module

Stylists survey-based research

  • Looks into different aspects of life of independent stylists
  • Includes industry size
  • Covers key global markets

Salon Hair Care: Always-On Market Tracking Module

Interactive platform through tracking industry news, as well as new product launches.
It includes regularly published Kline Analyst insights.

* Subject to charter subscriber input

Report Benefits

This program provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market in all key geographical regions. It enables subscribers to exploit business opportunities by understanding market dynamics, competitive forces, product trends, forecasts, and future trends. Specifically, this study will provide subscribers with:

  • Industry/Category/Brand assessments
  • New business developments
  • Acquisition screening
  • Competitive intelligence
  • Channel strategy
  • Strategic planning

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Independent Stylists Global Market Brief

Independent Stylists Global Market Brief



Regional Coverage: Global


Base Year: 2021
Forecast: 2026
U.S. Published: August 2022
Germany Published: November 2022
Download Brochure


Base Year: 2023
Forecast: 2028
To Be Published: Q4 2023
Download Brochure

Independent hairdressers comprise an increasingly important target group for hair care companies, yet little information is available on this segment. In two previous editions Kline surveyed more than 1,600 independent stylists globally, to understand their behavior and attitudes. This third edition provides an update on characteristics and key behaviors of this important group

Scope

This report compiles a quantitative survey among independent hairdressers and opinions from unstructured interviews with industry experts across Europe, North America, and Brazil. Observing the increasing number of hairdressers working independently with a decreasing number of salons as this group is more-than-ever important to target. It is essential to understand from where they purchase products, which brands they purchase and why, and what motivates them to select brands and sell products.
The report includes information on:

  • Number of independent stylists
  • Their monthly revenues
  • Their clients’ profile
  • Services they provide
  • Product retailing and spending on salon hair care products
  • Their product purchase channels
  • Brands they use

Results from this study should enable companies to create partnerships and agreements
with independent hairstylists based on their profile and needs.

Methodology

  • Quantitative Study
  • Sample size (per country): N=200
  • Method: 20-minute telephone interviews
  • Fieldwork: September-October 2023
  • Sample composition:
    • Female and Male
    • Working full- or part-time as independent hair stylists, minimum 18 hours per week
    • Working from their clients' homes, from their own homes, renting a chair or a space in a suite, or do mobile hairstyling with own vehicle
    • All are responsible for choosing and buying products
  • Unstructured interviews with industry experts from manufacturers, distributors, associations, media, or salons
TABLE 1. MARKETS COVERED
Europe Latin America North America
France Brazil Canada
United Kingdom United States
Germany
Italy
Spain

* Subject to charter subscriber input

Table 2. PRODUCT CATEGORIES
• Conditioners (includes treatments)
• Shampoos
• Hair coloring products
• Hair styling products
• Hair texturizing products

Information Gathered from Quantitative Survey*​

  • Socio-demographics
    • — Gender, Age
    • — Length of their career as a hairdresser and as an independent hairdresser
    • — Number of working hours per week. Average number of customers they see per week
    • — Monthly revenue
  • Places where they carry out hairdressing
    • — Places they carry out hairdressing
    • — Time spent by them at those places
    • — Number of places that they carry out hairdressing
  • About their customers
    • — For whom they do hairdressing
    • — How much time they spend with each of their customers
  • Services they provide
    • — Services they provide
    • — How their revenue is split by type of service
    • — The average price their customers pay for hair coloring, hair cutting, and styling, as well as men’s hair cutting

 

  • Products and brands they use or sell to customers
    • — Hair care products that they use or sell to customers
    • — The amount that they pay for product purchase per month
    • — Their expenditure split among products they use or sell to customers
    • — Brands they use
    • — Reasons for selecting the brands they use
  • Purchase channels
    • — Where they purchase products from
    • — Share of each purchase channel on their total expenditure
    • — Number of channels they source products from
    • — Quantities of products bought online and traditionally
  • Product sales
    • — Number of hairdressers that sell products to clients
    • — Whether they do not sell products to customers or do it rarely, and why
    • — What would encourage them to sell more products to customers
  • Business performance last year
    • — Their business performance last year

Information Gathered from Unstructured Industry Interviews* ​

  • Number of hairdressers in the market
  • Number of hairdressers working independently
  • Outlook
  • Additional insights helping understand the market and survey results

* Subject to charter subscriber input

Report Benefits

This program provides subscribers with an understanding of the lives and work of independent stylists in selected markets in Europe, North America, and Brazil. Results from this study will enable companies to reflect market changes after the pandemic and create effective partnerships and agreements with independent hairstylists based on their profile and needs

Deliverables

  • Report combining findings from survey and unstructured interviews
  • Survey results tabulations
  • The possibility to compare results with previous editions (surveys conducted in 2020 and 2022)
  • Incorporating expertise from the Kline Salon Hair Care annual study