Industrial & Institutional Cleaning Wipes: U.S. Market Analysis and Opportunities

Industrial & Institutional Cleaning Wipes: U.S. Market Analysis and Opportunities

Regional Coverage: United States

Base Year: 2019
Published October 2020
Forecasts to 2024

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Base Year: 2021
Published March 2022
Forecasts to 2026

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I&I cleaning wipes are a rapidly growing market segment that has grown even faster during the COVID-19 pandemic. Professional end users rely on disposable wipes due to their ease of use, convenience, and ability to disinfect/sanitize. It is crucial for professional cleaning companies to understand the role wipes play in overall building sanitation and cleaning, how COVID-19 has impacted the segment, and what future opportunities exist.


  • Size the market by product, end use, and supplier, including wet wipes and dry wipers
  • Analyze which segments are growing at the fastest pace
  • Assess current market and future outlook for key product categories and end-use segments
  • Gain perspective on growth using Kline’s historical sales estimates from 2018 and uncover future opportunities for growth with forecasts through 2026  
  • Structured research with over 600 end users to understand critical buying factors, usage, product form preferences, and anticipated spending changes
  • Learn about end users’ needs and how they buy and use wipes
  • Understand settings or cleaning tasks where end users opt for wipes versus traditional cleaning chemicals
  • Full analysis of the impact of COVID-19 on the industry and resultant changes in operations, cleaning, spending, and usage

Table of Contents


  • Scope and definitions
  • Sources and methods
  • Assumptions, rounding, remarks

Executive Summary

  • Situation analysis
  • Key trends
  • Impact of COVID-19
  • Market size and segmentation
  • Analysis of consumption
    • End-use segments (Table 1)
    • Suppliers (Table 2)
    • Product classes/categories (Table 3)
  • Sustainability trends
  • Trends and opportunities
  • Competitive landscape
  • Distribution channels
  • End user survey response data on spending
  • Outlook and appraisal through 2026

End-Use Segment Profiles

Pertinent information and insightful analysis for each of the 10 major end-use segments listed in Table 1. The following information is provided:

  • Introduction
  • Key market trends
  • Market size and growth
  • Impact of COVID-19
  • Product usage
  • Distribution channels
  • Critical buying factors
  • Structure of the industry
  • Outlook to 2026
Building service contractors​ ​​​Lodging establishments
Fitness facilities ​​​Schools and universities (includes K-12 and campus dining)
Foodservice (fast-food/QSRs, fast-casual, full-service restaurants, and workplace cafeterias) ​​​​Recreational facilities-a
​​Healthcare (hospitals, ambulatory surgery centers, nursing homes/skilled nursing facilities, assisted living facilities, physicians’ and dentists’ offices) Retailers
​​Industrial facilities and office buildings Miscellaneous end users-b
a- Includes amusement parks, bowling alleys, concert halls, country and golf clubs, movie theaters, museums, sporting arenas, and others.
b- Includes bars, pubs, craft breweries, wineries, and other miscellaneous end users.

Supplier Profiles

Profiles of the leading 21 suppliers of wipes are shown in Table 2. Profiles include a description of company, sales of wipes, description of product portfolio, and news of recent developments.

Product Category Profiles

General information on the major product categories are listed in Table 3. The following information is provided:

  • Application and brand awareness
  • Total consumption
  • Consumption by end-use segment
  • Sales by supplier
  • Forecasts to 2026 by category and end use

End-User Response Data

A summary of survey results for the overall market and each end-use segment includes:

  • Budget/chemical expenditures and expected changes
  • Product usage
  • Product form preferences
  • Impact of COVID-19
  • Packaging preferences
  • Purchase factors and satisfaction
  • Sustainability, supply chain challenges, regulatory developments, other key trends
  • Purchase channel information
  • Online purchasing and behavior
3M ​​ITW Pro Brands
Berry Global Kimberly-Clark Professional
Clorox Professional Products ​​ ​​Metrex
​Contec​ ​​​New Pig
Diamond Wipes​ Newell Rubbermaid
Diversey​ PDI/Sani Professional
​Ecolab ​​​Procter & Gamble Professional
​Essity ​​​Progressive Products
​Glatfelter ​​​Reckitt Professional


Disposable floor dusting microfiber mops ​​​Hand-cleaning wipes
Disposable wet/damp floor cleaning microfiber mops ​​​​Hand-sanitizing wipes
Reusable microfiber mops  
​​General-purpose cleaning wipes Absorption wipers
​​Disinfectant and sanitizer wipes Dry nonwoven wipers
​​Glass-cleaning wipes Dry electronics wipers
​​Furniture polish wipes

Report Benefits

This report, written for a diverse audience, serves as an excellent resource for manufacturers and formulators of I&I cleaning wipes. Specifically, it assists subscribers by providing:

  • A highly reliable, comprehensive assessment of the market based on hundreds of structured surveys of end-use decision makers and in-depth interviews with suppliers and distributors
  • Insights to help understand market dynamics, identify opportunities and challenges, and ultimately improve competitive position
  • An objective assessment of key trends, changes, challenges, impact of COVID-19, and five-year forecast for I&I cleaning wipes

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