Topic: Beauty

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Medical Spas: U.S. Channel Assessment

Medical Spas: U.S. Channel Assessment


Base Year: 2023
To be Published: Q2 2024
Regional Coverage: United States

Medical spas have been growing in popularity over the past few years, reflecting the boom in consumers looking to enhance their overall wellness and youthfulness. These outlets including OVME, Ideal Image, and Modern Age offer a unique blend of medical aesthetic treatments such as injectables plus spa and wellness services.
This offering takes an inside look at how the channel has evolved, what makes these outlets attractive, and why professional skin care brands are expanding their field teams to support these outlets.

Scope

  • Outlets that are owned by a licensed physician or have a licensed medical professional on-site
  • Outlets that offer aesthetic non-surgical procedures as well as spa services. Outlets may offer mental health and nutrition services.
  • Outlets that use branded professional skin care products as well as their own private label during services and offer products for take-home use
  • Includes results from a survey with 150 medical spas

Table of Contents

Methodology

Channel Overview

    • Trends and developments
    • Professional skin care sales evolution 2019-2023
    • Number of outlets 2019-2023
    • Role of e-commerce
    • Snapshots of select medical spa chains
    • Forecast through 2028

Inside the Med Spa

A close-up look inside these outlets is based on a survey of 150 medical spas. Key metrics will be provided as illustrated in Table 1.

 

TABLE 1. ILLUSTRATIVE LIST OF AREAS TO BE SURVEYED
Revenue and growth of channel
Impact of economy on revenues​
Service versus skin care sales revenue​
Role of social media and marketing activities​
Average consumer spend annually on services and skin care product​
Skin care concerns of priority​
Importance of supplier delivery on training and education, innovative portfolio, customer service, and price/value-added services​
Number of services performed per month by type​
Best-selling skin care brands​
Unmet needs​

Subscriber Benefits

This service will assist professional skin care marketers in identifying opportunities and shortfalls that require focus as well as establishing near-term and long-term strategies. These insights help subscribers to:

  • Strategize on how best to grow sales in this channel
  • Understand needs of the medical spa channel and areas of growth
  • Evaluate future partnerships with select outlets

 

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Fragrance Fusion: Key Trends in Home and Body Care

Home and body fragrances came together to generate upwards of $20 billion in retail sales last year, according to our just-published Cosmetics & Toiletries USA and Home Fragrances: U.S. Market Brief reports. Personal fragrance is vibrant, but consumers are pulling back on home fragrance purchases due to less time spent at home and return to social occasions.

This special report, now available for download, shines a spotlight on key developments in home and body scents, answering questions such as:

  • Where are home and body fragrance brands originating from today?
  • How is e-commerce reshaping the way consumers purchase products?
  • What’s the one trend that’s driving the boom in the fragrances industry?
  • How are leading and emerging brands like Nest, Glossier, Boy Smells, Christian Dior, and Yankee Candle, picking up on key trends?
  • What does the future hold, and what trends are likely to shape it?

The insights featured in this highlights report are taken from Kline’s in-depth Cosmetics & Toiletries USA and Home Fragrances: U.S. Market Brief reports, which are now available to subscribers. Cosmetics & Toiletries USA examines 20 product categories, including fragrances, to reveal the latest trends, market drivers, product launches, competition, marketing and retail initiatives, as well as the latest brands, and unit and forecast sales in an interactive database. Home Fragrances: U.S. Market Brief further complements this analysis, with a detailed view of candles, diffusers, room sprays, and wax melts/fragrance lamp oils. To learn more, please contact us.

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Physician-Dispensed Skin Care: China Perception and Satisfaction Survey

Physician-Dispensed Skin Care: China Perception and Satisfaction Survey

Base Year: 2023
To be Published: Q4 2023
Regional Coverage: China

Augmenting over a decade of research that has helped marketers understand the Professional Skin Care landscape in China, we are now pleased to offer our renowned physician-dispensed skin care survey report for the China market.

This report will help subscribers understand the unmet needs of physicians who dispense skin care products in China. The report will also dive into leading considerations for brand selection, the perception of local versus international brands, and key products and brands recommended by physicians.

Scope

  • Physician types
    • - Dermatologists
    • - Plastic surgeons
    • - General practitioners
  • Panel selection
  • - 200 physicians who have been dispensing professional skin care products for over one year
  • - Focus on Tier 1 and Tier 2 cities
  • - Dispensing both international and local brands
  • - Private clinics/hospitals and public hospitals

Areas of Exploration

Results from the survey are delivered in a PowerPoint presentation. Below are details of how the survey is reported.

​Methodology​​

Key Findings​

The business of skin care

This report section provides a perspective on the current professional skin care business in China and what can be expected for the future overall and by provider (as listed in Table 1).
Also included are highlights from our survey on areas such as the impact of regulations, economic considerations, procedures in demand and key skin concerns treated by dispensing physicians.

What matters most? ​

This section shows priorities in the skin care providers’ decision to use/offer a professional skin care brand. These attributes are listed in Table 2.

Who performs best?

This report section provides an overview of how physicians rate the brands that they use and factors feeding into the performance. We examine the performance differences between local and international brands (as shown in Table 3).

TABLE 1. SKIN CARE PROVIDER TYPE
Public hospitals
Private hospitals
Private clinics​​​​​

 

TABLE 2. LIST OF PHYSICIANS’ PRIORITIES
Training and education​​​
Marketing (including digital assistance)
Product portfolio and innovation​​​​​
Order-to-delivery and customer service​​​​​
Price and value-added services​​​​​​

 

TABLE 3. LIST OF BRANDS CONSIDERED​
International:
SkinCeuticals
Fillmed
NeoStrata​​​​
Obagi​​​​​​​
Local:
Winona​​​​​​
Biohyalux
Collgene & Comfy
Voolga​​​​​​​

Report Benefits

This report assists professional skin care marketers in identifying opportunities and shortfalls that require focus, as well as establishing near- and long-term strategies. This report helps subscribers to:

  • Understand the most important attributes to physicians while choosing a brand
  • Identify the importance of digital assets and sustainability to physicians
  • Prioritize efforts for future initiatives by physician type

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Sustainability in Beauty: United States Market Brief

Sustainability in Beauty: United States Market Brief

Base year: 2022
Published: January 2023
Regional Coverage: United States

The beauty industry continues to grapple with sustainable approaches that do not compromise on product quality, desired results, and consumer safety. This study will present an overview of key sustainable beauty trends spanning the hair care, nail care, and skin care sectors.

Scope

  • Sustainability in Beauty Trends
    • - Clean formulas and sustainable ingredients
    • - Cruelty free
    • - Vegan
    • - Sustainable packaging
    • - Zero waste
    • - Carbon neutral
    • - Diversity, equity, and inclusion
    • - Water and ocean conservation
  • Spanning the beauty industry with the coverage of the hair, nail, and skin care categories.
  • Efforts by
    • - Product marketers
    • - Retailers

Table of Contents

Introduction 

Sustainability in Beauty Trends

For each of the key characteristics listed in Table 1, the following information will be covered:

  • Definition
  • Associations and certifications
  • Notable initiatives from brands by product class:
    • - Fragrances
    • - Hair care
    • - Makeup
    • - Other toiletries
    • - Skincare
    • - Retailers (where applicable)
TABLE 1. KEY CHARACTERISTICS
Carbon neutral​
​​Influencing factors behind product purchase​​
Cruelty free​​
Diversity, equity, and inclusion
Sustainable packaging
Vegan
Water and ocean conservation
Zero waste

Report Benefits

This report provides a brief analysis of the key sustainability initiatives from marketers in the beauty industry.

  • Understand the most common sustainability practices in the beauty industry
  • Discover key sustainability initiatives from a broad spectrum of beauty industry participants
  • Learn how retailers are supporting the sustainability trend in the beauty industry

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Beauty and Wellbeing 2023 Trends

Five Beauty and Wellbeing Trends That Will Define 2023

As we enter 2023 with uncertainty of a global recession, Kline is sharing insights and predictions about the years ahead for the beauty industry. Download this highlights report to learn which trends are likely to gain steam:
 

1. Beauty Sales Remaining Strong in the Face of Inflation 

Consumers plan to spend the same amount—or more—on professional skin care products in 2023.
 

2. Metaverse Emerging Into a New Destination to Connect Beauty Consumers 

Brands continue to experiment with NFTs, digital storefronts, and virtual products for avatars in the metaverse. 

 

3. Refillable Beauty Gaining Ground in the Premium Sector 

Conventional players tap into the trend with refill pod options for product replenishment.
 

4. Inclusivity and Diversity Becoming the New Norm in Beauty 

Brands prioritize inclusion and diversity in their marketing strategy to increase brand loyalty.
 

5. Multi-Site Beauty Outlets Creating New Growth Opportunities 

Skin care destinations are becoming increasingly popular among young consumers who are looking for treatments. 

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the beauty industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions. 

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Professional Hair Care Indies: Global Analysis of Brands to Watch

Professional Hair Care Indies: Global Analysis of Brands to Watch


Base Year: 2022
Published: March 2023

Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.

Scope

  • Industry disruptor brands that are independently owned, have a unique selling proposition, and are experiencing dramatic growth
  • All key professional salon hair care product classes: hair color products, shampoos and conditioners, styling products, and texturizing products
  • All consumer channels where professional salon hair care products are sold: salons, e-commerce, and brick-and-mortar stores

Table of Contents

Brand Profiles

Profiles of approximately 28 brands as shown in Table 2, each of which include:

  • Brand overview
  • Sales and growth
  • Growth drivers
  • Product offerings and claims
  • Hero products/Bestsellers
  • Key new launches
  • Promotional activity
  • Sustainability initiatives
  • Pricing and distribution
TABLE 1. SCOPE
Global coverage
TABLE 2. ILLUSTRATIVE LIST OF SELECT BRANDS TO BE PROFILED
Bosley MD ​​​Nak Hair
Celeb Luxury Nakagawa
Cadiveu Professional ​Nashi Argan
Davines Naturalmente
Eleven Australia Neuma
IGK Newsha
Insight No.3
Itallian Hairtech Oolaboo
JPS Cosmetics Oway
K18 Previa
Kevin.Murphy Rica
La Biosthétique Sachajuan
Lowell Unite
Maria Nila Virtue

Report Benefits

This report will provide pertinent information on compelling indie brands that are helping shape today’s professional hair care industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:

  • Assess independent brands that are outpacing professional salon hair care industry growth
  • Provide an understanding of products and concepts that resonate with today’s consumers
  • Identify potential acquisition candidates and/or local partners

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Multi-Site Skin Care and Wellness Destinations: U.S. Assessment

Multi-Site Skin Care and Wellness Destinations: U.S. Assessment


Base Year: 2023
To be Published: Q3 2023
Regional Coverage: United States

As the pandemic waned, a robust hunger for an expanded menu of wellness treatments emerged. While traditional venues for aesthetic treatments such as dermatologists have remained extremely busy, consumers have more options than ever to consider for their beauty and wellness fix. Numerous multi-chain spas and medspas continue to expand and have become havens for wellness, aesthetic, and spa treatments. This report will focus on key trends, developments, and business opportunities for professional skin care brands looking to expand their distribution.

Scope

  • Evolution and role of outlets
  • Service revenue and number of professional outlets
  • Skin care brands used and sold at outlets
  • Services offerings and price points

INCLUDES PROFILES OF 25 KEY OUTLETS

Table of Contents

Introduction

Market Overview

An overview of the trends and developments of various wellness destinations, their characteristics, opportunities, and future growth.

Outlet Profiles*

Outlet overview:

  • Background, ownership
  • Revenues: services versus product sales (2022 and 2023 estimates)
  • Key developments/growth drivers
  • Future growth drivers
  • Door count
  • Regional presence

Product and treatment portfolio:

  • Key professional skin care brands/products offered (back-bar and take-home)
  • Key treatments/services offered
  • New brands/treatments added
  • Price points of various treatments
  • Marketing/promotions:
  • Discounts
  • Memberships
  • Merchandising activity

* Subject to subscriber requests

TABLE 1. ILLUSTRATIVE LIST OF DESTINATIONS TO BE PROFILED
Med Spas/Derm Clinics Massage Spas Aesthetic Facial Bars Tanning Spas
Alchemy 43 Hand & Stone Face Gym Glo Sun Spa
Ever/Body Lavida Face Foundrié Planet Beach
Ideal Image Massage Envy
LaserAway Spavia
LightRx Face & Body MedSpa Woodhouse
Radiance Medspa
Skin Laundry
Skin Spirit
V/O Med Spa

Report Benefits

This report serves as an excellent resource for marketers of professional skin care products to investigate new outlets. Specifically, this report assists subscribers by offering:

  • A highly reliable and independent assessment of wellness destination outlets
  • An understanding of key products and services/treatments offered at these outlets
  • Opportunities to partner with new outlet types

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Skin Care 360 USA

Skin Care 360˚: U.S. Market Brief

Skin Care 360˚: U.S. Market Brief

Base Year: 2021
Published: November 2022
Regional Coverage: United States

This first-edition report provides a 360˚ view of the dynamic skin care market across all channels of distribution, product categories, and key sub-markets, including natural and clean skin care and professional skin care. The analysis of the market also highlights the leading players, emerging brands, and future of skin care beyond 2022.

Scope

  • Written report in presentation format
  • Analysis of six skin care categories: Facial skin care, hand/body lotions, sun care products, lip care, skin care for men, and baby care products
  • Coverage of eight retail channels and 17 subchannels
  • Professional-use (back-bar) skin care products are excluded from the analysis
  • Products are reported at the retail sales level

FEATURING:

  • 2022 EXPECTATIONS
  • HIGHLIGHTS ON NATURAL/CLEAN SKIN CARE
  • HIGHLIGHTS ON PROFESSIONAL SKIN CARE

 

Table of Contents

Introduction

Market Brief

  • Skin care market evolution and estimated 2022 performance
  • Category highlights (Listed in Table 1)
  • Key growth drivers
  • Product and sustainability trends
  • Leading marketers and emerging brands
  • Channel overview
  • Overview of natural/clean skin care
  • Overview of professional skin care
  • Future expectations (through 2026)

This report contains key takeaways from Kline’s in-depth U.S. skin care reports, including:

  • Cosmetics & Toiletries USA
  • Natural & Clean Beauty USA
  • Professional Skin Care USA
  • Beauty Retailing USA
  • Beauty Indies USA
TABLE 1. PRODUCT CATEGORIES COVERED
Baby care products
Facial skin care​
Hand and body lotions​
​​Lip balms, jellies, and treatments​
​​Skin care products for men​​
​​Sun care products​​

Report Benefits

This report serves as an excellent resource for the manufacturers and formulators skin care products. Specifically, it provides:

  • A highly reliable and independent assessment of the skin care market
  • Key trends impacting each category and total market sales
  • Market foresight by category and channel

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U.S. Beauty and Retail Trends

The Top Trends in U.S. Beauty and Retail

Beauty showed a quick turnaround in 2021, with retail sales increasing across all product classes except toiletries. The dollar volume was largely driven by increased prices and less promotional activity in certain product classes such as makeup. As inflation is broadening, growth will be slightly slower in 2022 and the coming years.

Brands continued to extend across product categories in a stronger way. Consumers established a more positive attitude toward dermatologists, turning to professionals for their expertise more frequently. This helped bring in more support for skin care, as well as hair care brands.

The retail environment celebrated the return of foot traffic to stores, and luxury brands began to diversify by entering non-traditional channels through newly formed partnerships, such as Ulta x Target and Sephora x Kohl’s.
E-commerce remained a core focus for most marketers.

Download this report as it spotlights the current and future trends that are driving the beauty industry forward based on key insights from Kline's recently published in-depth reports - Cosmetics & Toiletries USA and Beauty Retailing USA.

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Salon Distribution Benchmarking

Salon Distribution Benchmarking:
Performance Insights of Companies, Brands, and SKUs in U.S. Salons

Adding the Why to Kline PRO: Using Our Sample Universe

Kline PRO currently gives a granular view of how companies and master brands perform in the U.S. salon marketplace. Sales and share trends by region, positioning, and size are available along with detailed pricing information. Our sample with new facts and analysis allows us to investigate the why.

 

1- Top rankings

View at the company, brand, and SKU levels, and understand your performance vs. competition. Investigate opportunities for optimizing the range and build stories to the trade to increase your distribution.

2- Performance where listed

Understand your performance and that of your competition in salons that stock your brand. Delivering a new universe based on the company or brand stocked. How are salons that carry your brand performing compared to those that do not?

 

3- Distribution*

Analyze distribution and quality of distribution using numeric, service dollar weighted, and product dollar weighted available from company down to the SKU level.

4- Ranging

How many SKUs are in the range, what is the rate of sale, and should some lines in your range be placed as lead SKUs?Which brands are you competing head-to-head with in your stocking salons?

* Distribution is defined using sales recorded.

Key Initial Dashboards at Launch: Visualizations to Easily Extract Insight

Top Rankings

View by company, brand, and SKU. Identify opportunities and how you perform vs. competition.

Performance in Your Salons

How are your salons performing? How is your distribution and range changing over time?

Other Brands in Your Salons

How many other brands are in your salons, and which are you more likely to share space with? How does your range perform where listed?

Additional Views?

Get input into development and create new views to answer other business questions you may have.

Salon Distribution Service Screenshot

  • Analysis in stable samples with two full years of history by year or quarter to see emerging trends
  • Filters to select universe based on salons stocking for any company or brand
  • Quick view of bubble charts to understand opportunities
  • Top rankings and opportunity to maximize your range using multiple metrics to allow side-by-side SKU comparison

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