How is the Surfactants Market Adapting to the New Market Conditions thumbnail

How is the Surfactants Market Adapting to the New Market Conditions?

HI&I cleaning applications are the largest consumer group of surfactants globally, but new market conditions are forcing the industry to change. In a recent presentation at CESIO’s 12th World Surfactant Congress in Rome, Nikola Matic, Vice President of our Chemicals and Materials division, discussed those changes and much more. Among the topics he covered:

  • What is the consumption of ingredients for HI&I cleaning applications by ingredient group and by application in Europe?
  • What are the key trends in HI&I?
  • How were I&I applications affected by the pandemic?
  • How are “green” surfactants affecting personal care applications in Europe?
  • What is driving the market for surfactants in personal care applications today?
  • What factors are expected to influence surfactant demand in industrial applications?

Get the answers to those questions – and much more – by downloading Nikola’s presentation, which draws insights from Kline’s Industrial Surfactants: Global Market Analysis and Opportunities, Personal Care Ingredients: Global Market Analysis and Ingredients for Household, Industrial, and Institutional Cleaning Applications reports.

Five Chemicals & Materials Trends That Will Define 2023

What’s ahead for the chemicals and materials industry in 2023? Kline has the answer, thanks to our team of experts who have identified the industry trends most likely to gain traction. Here’s a quick rundown, but be sure to request the full trends report so you’re well-prepared for the new year. 

1. Supply Chain Disruptions Continuing to Impact Multiple Industries

The pandemic created widespread shortages among multiple industries, including HI&I,
automotive, and medical devices. This has amplified the necessity for a shorter and closer supply
chain from a supply security standpoint. 

2. The Economic Environment May Drive Investment Opportunities in Special Situations, Operational Efficiency, and Sustainability 

The gap between chemical industry performance and the world index has begun to close as investor sentiments changed in recent years due to demand from Asia Pacific (APAC) maturing.  

3. Is Chemical Recycling Emerging as a Key Piece of the Puzzle for Plastic Recycling and Circularity?

Big bets are being made on chemical recycling as a supplemental route for plastic waste that
cannot be recycled by traditional mechanical means.  

4. EV Batteries Necessitating a Re-Evaluation of the Raw Material Supply Chain

The EV industry has been facing a serious question as to whether supply can keep up with
demand across the battery supply chain, especially for key materials.

5. Natural Ingredients in the Personal Care Industry Continuing Their Growth Trajectory Despite an Economic Slowdown

The home and personal care industry has traditionally weathered recessions well, and with
question marks over the global economy in 2023, these markets could present a safe haven for
chemical manufacturers. 

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the chemicals industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions.  

Industrial Esters Thumbnail

Industrial Esters: Market Analysis and Opportunities

Industrial Esters: Market Analysis and Opportunities

Base Year: 2022
To be Published: Q3 2023
Regional Coverage: China, Europe, India, Southeast Asia, United States

With a sizeable global demand, esters are a family of chemicals being used in a variety of end-use applications. While personal care has long been one of the fastest-growing applications, esters suppliers can supply to many various applications. This is a definite advantage when it comes to diversification, but it also requires a fine understanding of each applications to make the most of market opportunities.


A comprehensive analysis examining the esters market for various industrial applications, this study would provide a detailed assessment of the market size, competitive landscape, trends, and growth opportunities in key application markets.
Esters covered within eight ester groups, as shown in table 1

  • Consumption of esters by application and region
  • Supplier sales by esters type, application, and region
  • Average market pricing of esters by region
  • Forecast consumption of esters within a five-year time frame
  • Analysis of growth drivers and restraints for each application in each region


This series consists of a report per country/region and a fully interactive database. While the dataset allows users to customize views according to supplier, excipient category, and excipient, the reports provide subscribers with informative explanations on database figures, forecasts models, and market drivers.



The database provides information on the level of ester groups and allows users to fully customize their view. Data available includes the following:

  • Consumption by end use and region
  • Supplier shares by application and chemistry
  • Market pricing
  • Forecast by 2027
Carboxylic acid esters
Citric acid esters
Fatty acid esters
Nitric acid esters
Phosphoric acid esters
Polyol esters
Sulfuric acid esters
Other esters such as carbonic acid esters, acrylic esters, etc.



The reports are designed to qualitatively explain market dynamics shown in the database. Each report includes one chapter per industrial application. Each chapter will provide information on:

  • Application and regulatory overview
  • Market sizing
  • Competitive landscape analysis
  • Appraisal and outlook
Adhesives and sealants
Crop protection
Food and beverages
Metalworking fluids
Oilfield and mining
Paints & coatings
Personal care
Other (pharmaceuticals, emulsion polymers, solvents, plastics, etc.)

Report Benefits

Through this global program, subscribers will be better positioned to exploit identified business opportunities for esters used across various industrial applications. Specifically, this program would assist subscribers by providing:

  • A highly reliable and independent assessment of usage of esters in various industrial sectors
  • An appraisal of market trends, supplier landscape, and demand drivers, plus forecast
  • Identification of key growth potential areas by product type and application

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Industrial Surfactants: Global Market Analysis and Opportunities

Industrial Surfactants: Global Market Analysis and Opportunities

Regional Coverage: Brazil, China, Europe, India, Middle East, Southeast Asia, United States, RoW

Base Year: 2019
Published: Q1 2020

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Base Year: 2022
To be Published: Q2 2023

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Besides cleaning and personal care applications, surfactants are consumed for a variety of industrial applications, such as food and beverages, paints and coatings, crop protection, oilfield and mining, and lubricants. This report focuses on industrial applications, which often offer strong growth opportunities. They are fueled by complex, application-related drivers, the identification of which is key for building a successful, targeted business strategy.


The report provides a detailed independent appraisal of key regional markets, including current and forecast demand by major products and end-use industries, product grades and prices, applications and key customers, distribution channels, supplier sales, and technical and market trends.  

  • Demand analysis
  • Consumption of surfactant by end use
  • Average market pricing
  • Supplier sales by surfactant and end use
  • Forecast consumption through 2027

End-Use Applications Included:

  • Construction
  • Crop protection
  • Emulsion polymerization
  • Food and beverages
  • Lubricants
  • Metalworking fluids
  • Oilfield and mining
  • Paints and coatings
  • Paper
  • Textiles


Table of Contents

Database provides information at the level of the surfactants and allows users to fully customize their view. Data available includes:

  • Consumption of each surfactant by end use and region
  • Supplier sales by surfactant, end use, and region
  • Average pricing of surfactant by end use and region
  • Historical and forecast consumption (2016-2027)

The report includes one chapter per end use for each of the six regions. Each chapter provides information on:

  • Market overview
  • Product overview
  • Regulatory overview
  • Market sizing
  • Competitive landscape
  • Appraisal and outlook

Reports are designed to qualitatively explain market dynamics shown in the database.

Class Surfactants
Amphoteric Betaines, Lecithin
Anionic Alkyl aryl sulphonates, alkyl ether sulfates, alkyl sulfates, fatty acid soaps, naphthalene sulphonates, lignin sulphonates, olefin sulphonates, Carboxylic ether, Paraffin sulphonates, Melamine sulphonates, Melamine sulphonates, acrylic copolymers, phosphate esters, sulfosuccinates, taurates, other anionic
Cationic Fatty amine ethoxylates, Quaternary ammonium compounds
Nonionic Alkanolamides, Alkyl polyglucosides, Amine oxides, Mono- and di-glycerices, EO/PO Copolymers, Alkyl phenol ethoxylates, Castor oil ethoxylates, TSP ethoxylates, Ester emulsifiers, Fatty alcohol ethoxylates, other nonionic
Biosurfac-tants Glycolipids (rhamnolipids, sophorolipids)

Report Benefits

Subscribing to this global program will help surfactant suppliers identify opportunities within the global industrial surfactants market. The report will serve as an invaluable tool in the strategic planning process and help support strategic decisions. It will also offer:

  • An appraisal of market trends, along with supply and demand drivers, enabling subscribers to position their surfactants within the market
  • Identification of key growth potentials by surfactant, end use, and geography to enable development of targeted sales and marketing strategies
  • Competitive intelligence for benchmarking, developing market-entry and expansion strategies, and forecasting scenarios on which to base solid business plans

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Specialty Biocides: Regional Markets Analysis

Specialty Biocides: Markets Analysis and Opportunities

Base Year: 2020
Published Q1, 2021
Regional Coverage: Europe, United States

A comprehensive analysis examining the specialties biocides market in the United States and Europe, providing detailed insights and an assessment. The reports will focus on consumption trends, competitive landscape, market developments, challenges, and opportunities.


This study comes in the form of a qualitative report per region and application and an interactive database. It provides a detailed assessment of more than 100 specialty biocides in 19 major end-use applications, including:

  • Consumption
  • Sales by Supplier
  • Consumption by End-Use Applications
  • Prices
  • Outlook and Forecast to 2025
  • Database allows users to customize data views according to:
    • — Region
    • — Supplier
    • — Biocide product group
    • — Application


  • Qualitative report addresses pertinent market issues, challenges, and opportunities across all applications.


These are examples only; the database contains over 100 specialty biocides.

Product group​ Examples​
Chlorinated​ Chloroisocyanurates​
Lithium hypochlorite, etc.​
Brominated​ Sodium bromide​
DMDM hydantoin​
2-Bromo-2-nitropropane-1,3-diol (BNPD), etc.​
Iodine-based​ Iodophors​
3-Iodo-2-propynylbutyl carbamate (IPBC), etc.​
INORGANIC BIOCIDES​ ​Cuprous oxide (Cu2O)
Chromated copper arsenate (CCA)​
Copper Hydroxide (Cu(OH)2)​
Borates, etc.​
NITROGEN-BASED BIOCIDES​ Quaternary ammonium compounds (quats)
Tetrakishydroxymethyl phosphonium sulfate (THPS), etc.​
PHENOLIC BIOCIDES​ Pentachlorophenol (PCP)
Copper thiocyanate (CuSCN)​
Bis-(N-cyclohexyldiazeniumdioxy)-copper (Cu-HDO)​
10,10'-Oxybisphenoxarsine (OBPA), etc.​
​Isothiazolinones 5-Chloro-2-methyl-4-isothiazolin-3-one and 2-methyl-4 isothiazolin-3-one (CIT/MIT)​
1,2-Benzisothiazolin-3-one (BIT), etc.​
​Pyrithiones Zinc-2-pyridinethiol-2-oxide (ZPT)
Sodium-2-pyridinethiol-2-oxide (NPT), etc.
Methylenebis(thiocyanate) (MBT)​
2-(Thiocyanomethylthio) benzothiazole (TCMTB), etc.​
MISCELLANEOUS BIOCIDES​ Polyhexamethylene biguanide (PHMB)
Glutaraldehyde, Peracetic acid, etc.​


HYGIENE​ ​Agriculture INDUSTRIAL PRESERVATION​ ​Adhesives and sealants OIL AND GAS​ ​Production
​Aquaculture ​Antifoulant marine coatings ​Storage
​Cleaning products Household​ ​Leather ​Transmission
Industrial & institutional​ ​Metalworking fluids WATER TREATMENT ​Cooling water
Hospital Surface cleaning​ ​Paints and coatings ​Paper
Instruments disinfection​ ​Plastics and resins ​Recreational water
Synthetic latex polymers WOOD PRESERVATION​ ​Residential
​Industrial (marine poles/pilings)


Individual chapters

  • Industrial Preservation
  • Water Treatment
  • Hygiene
  • Oil & Gas
  • Wood Preservation

Interactive database

Each chapter contains:

  • Macro-economic data about the end-use industry
  • Regulatory issues
  • Products grades and prices
  • Key customers overview
  • Consumption by active biocidal ingredient
  • Channels of distributions
  • Competitive landscape
  • Value chain analysis
  • Trends affecting the biocides market in the considered applications and market development

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of biocide chemicals. Specifically, it assists subscribers by providing:

  • A highly reliable and independent assessment of the market size for biocide chemical ingredients by end-use application
  • A strong competitive analysis of the market by supplier for each biocide ingredient
  • Key insights on market trends and developments with a reliable five-year forecast

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Global Seed Treatment 2023 Double Volume Chem and Ag thumbnail

Global Seed Treatment: Market Analysis of Both Chemical and Pesticide Seed Treatments

Global Seed Treatment: Market Analysis of Both Chemical and Pesticide Seed Treatments

Base Year: 2023
To be Published: Q2 2024
Regional Coverage: Argentina, Australia​, Brazil​, Canada, China​, France, Germany, India​, Italy, Spain, United Kingdom​, United States

The study is a comprehensive analysis with two volumes of data, one including chemical treatments and the other covering pesticide seed treatments. It is designed to provide suppliers with the latest information on the size, structure, and outlook for seed treatments in each of the 4 regions and 12 featured countries.


The report offers a double volume analysis of the global market for seed treatment:

  • Volume I focuses on chemical additives to seeds, including adjuvants and other additives.
  • Volume II focuses on seed treatment pesticide products, including applications for seed and seedling protection, such as fungicides, insecticides, nematicides, and biopesticides.


Table of Contents

Volume I: Seed Treatments Chemicals/Adjuvants

Product scope:

  • Adjuvants
    • — Surfactants
    • — Buffering agents
    • — Compatibility agents
    • — pH adjusters
  • Stabilizers
  • Binders
  • Coloring agents
  • Fillers/Carriers

Regional Analysis

Each regional chapter will cover the following:


Background seed treatment market information

Regulatory landscape

Adjuvant/Additives consumption:

  • Volume/Value
  • Market dynamics
  • Consumption trends

Value chain analysis

Competitive landscape including market shares of leading suppliers at chemistry level


Category Examples of chemistries covered
Adjuvants​ Surfactants​ Alkyl aryl sulfonates, alkyl polyglucosides​
Buffering agents​ Citric acid, potassium phosphate
Compatibility agents PEG, glycerol, Propylene glycol, PVP
pH adjusters​
Stabilizers Antioxidants (BHT, tocopherols), EDTA​
Binders PVA, CMC
Coloring agents Pigments, dyes
Fillers/Carriers Attapulgite clay, kaolin clay, vermiculite

Volume II: Agrochemical Pesticide Seed Treatments

Technical Overview

  • Description of diseases, insects, nematodes, and other reasons that seeds are treated
  • Control mechanisms, current active ingredients, and select products under development
  • Product formulations, rates and application issues, and opportunities
  • Seed treatment methods
  • Interface between seed treatment and biotechnology
Corn/Maize​ Cotton
Soybeans​ Sunflowers
Wheat Canola/Rape
Potatoes Sorghum
Rice Other
Sugar beets
* Coverage dependent on country

Country Analysis

Each country section contains the following topics for crops relevant to the country:

  • Crop background
  • Plant nutrients used in seed treatment by country and crop, where applicable
  • Planted acres and seeding rate for estimates of seed consumption
  • Crop end use by acres or volume
  • Production and crop protection method
  • Role of seed treatment as a crop protection method
  • Key diseases, insects, nematodes, and other reasons for seed treatments
  • Target disease or pest for each active ingredient
  • Non-chemical alternatives
  • Sanitation
  • Biocontrols
  • Biotechnology
  • Brand sales and market share for seed treatment products
  • Sales by agrochemical supplier for seed treatment products
  • Overview of companies selling treated seeds
  • Five-year outlook and assumptions by crop (2023–2028)

Report Benefits

This report serves as an excellent resource for crop protection manufacturers for developing and executing marketing plans, providing:

  • A highly reliable and independent assessment of the competitive positions of the major seed treatment suppliers, by product sales and market shares
  • An assessment of strengths and weaknesses for current products to help marketers increase their presence in the industry
  • An overview of the cultural practices used by growers and the role of seed treatments to help product developers increase market penetration

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