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Topic: Professional Beauty

Independent Stylists Global Market Brief

Independent hairdressers comprise an increasingly important target group for hair care companies, yet little information is available on this segment. In two previous editions Kline surveyed more than 1,600 independent stylists globally, to understand their behavior and attitudes. This third edition provides an update on characteristics and key behaviors of this important group

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Barbershops: Global Market Brief

Barbershops: Global Market Brief

The increasing number of barbershops is one of the key factors driving growth in the professional hair care
market. The barbershop revival is most apparent in European countries, but is also present in other parts of
the world. On the product side, many major players are launching or relaunching lines of products designed
specifically for men, while a new crop of smaller men’s brands have been born out of this barbershop trend.

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