Significant product recalls and the ongoing recession have seen consumer behavior change when it comes to their OTC drug purchases. Consumers admit to seeking out lower cost nonprescription drug brands either by choosing the least expensive alternative or by shopping at value-focused retailers more often.
Kline’s Senior Account Manager, Kristy Altenburg, will be joined by Healthcare Industry Manager Laura Mahecha to present timely findings from key Kline reports including Nonprescription Drugs USA + Consumer Insights and OTC Retailing: U.S. Alternate Channel Analyses and Opportunities.
This high-value webinar will be followed by a live question and answer session.
Join our healthcare experts on Wednesday, September 12, 2012 10:00 AM US EDT, 3:00 PM GMT
Please RSVP by Tuesday, September 11, 2012