Year: 2008

Miticides and Nematicides Require Specialized Expertise for Marketers

Understanding the evolving needs of growers in implementing nematicide and miticide programs has become increasingly complex for U.S. marketers in recent years. Key changes have occurred in these two segments of the pesticides market, which account for about $500 million in annual sales at the manufacturers’ level, according to analysts at Kline & Company, a worldwide research and consulting firm.

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Kline Analysts Say Clinique-Allergan Deal Sets Beauty Industry Precedent in Channel Diversification

Beauty industry analysts at worldwide consulting and research firm Kline & Company are calling Thursday’s announcement by Estée Lauder to marry its powerhouse Clinique brand with specialty pharmaceutical company Allergan a shrewd diversification strategy by the cosmetics maker. The strategy will allow Estée Lauder to gain a foothold in the booming medical distribution channel. It will also position the Clinique brand for growth through cross-channel marketing and help balance the overall lackluster performance in the prestige beauty market, according to Kline.

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