Demand for natural personal care products remains strong within the well-established markets of Western Europe and North America, maintaining high growth rates. The most recent findings, from worldwide consulting and research firm Kline & Company, show that while the segment’s 2011 growth waned slightly compared to the five-year compound annual growth rate of 13.9%, it still consistently outperformed the overall beauty market.

Demand for natural personal care products remains strong within the well-established markets of Western Europe and North America, maintaining high growth rates. The most recent findings, from worldwide consulting and research firm Kline & Company, show that while the segment’s 2011 growth waned slightly compared to the five-year compound annual growth rate of 13.9%, it still consistently outperformed the overall beauty market.

Global installed wind capacity has grown at an average annual rate of nearly 27% over the last 10 years, according to the recently published report Lubricants for Wind Turbines 2011: Global Market Analysis and Opportunities by international consulting and research firm Kline & Company. However, economic and technical challenges may temper this growth.

The cosmetics and toiletries marketing environment is rapidly transforming, spurred by technological advances and the adoption of new media and marketing methods. Sales through alternate purchase channels have enjoyed a remarkable growth in the past year, with beauty sales via the Internet increasing at a compound annual growth rate (CAGR) of 26% between 2005 and 2010, according to Kline’s recent research on beauty retailing in the United States. Moreover the 2011 holiday season burst with new promotions where consumers looking for the best deals turned to online platforms.

Changing market geographies in China are prompting a need for dual strategies for marketers tapping into China’s estimated USD 18.7 billion lubricant market, indicates the recently published report Opportunities in Lubricants 2011: China Market Analysis by international consulting and research firm Kline & Company.

“Your favorite beauty products are right here on Facebook,” tout marketers of cosmetics and toiletries as the global adoption of social media drives the outstanding growth in this emerging marketing method. Brands are rapidly moving ahead in the game with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but without dropping traditional marketing efforts, according to the new report Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment by international consulting and research firm Kline & Company.