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Market Research Reports: Healthcare

We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx-to-OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.   Healthcare Market Research Reports



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Nonprescription Drugs


Nonprescription Drugs USA

North America
A comprehensive analysis of the U.S. nonprescription drugs industry, focusing on key trends, developments, challenges, business opportunities, and new product activity, and offers insights and information on the following: Industry trends ...

OTC Drugs: U.S. Competitor Cost Structures

North America
An accurate and comprehensive examination of competitor cost structures of leading OTC marketers, focusing on key trends, developments, and business opportunities designed to: Offer subscribers a benchmark for OTC industry cost structures ...

Retail Landscape: OTC Drugs

North America
This service will provide a fully searchable and categorized image database of OTC retail aisles, shelves, planograms, brands, categories, and companies across multiple channels of trade including category planogram/ whole aisle/end caps, brand...

Rx-to-OTC Switch


Rx-to-OTC Switch Forecasts USA: Next Frontier

North America
This report will provide subscribers with a comprehensive, objective assessment of the Rx-to-OTC switch landscape including forecasts of future switches in the United States. This report will provide forecasts of switches in existing OTC categories...

Rx-to-OTC Switch Pipelines USA: Competitive Assessment

North America
This report will provide subscribers with a comprehensive, objective assessment of Rx-to-OTC switch pipelines by company in the United States. This analysis will include assessments of prescription-only pharmaceutical companies, as well as...

Other Healthcare


Digestive Immunity and Probiotics: U.S. Market Analysis and Opportunities

North America
A comprehensive assessment of the quickly growing market for prebiotics and probiotics. This report focuses on both mass and specialty brands, as well as refrigerated products through all retail channels. This study provides insights on market...

Natural OTCs: Impact of Non-drug Products on the U.S. OTC Market

North America
A comprehensive market assessment of non-drug products competing with traditional OTCs, including an analysis of the market’s size, consumer perceptions, and company profiles. This report will focus on major brands, companies, and consumer...

Pain Management Devices: U.S. Market Analysis and Opportunities

North America
In the second edition of this study, we take a closer look at the largest market for pain management devices in the world, focusing our research efforts solely on the most dynamic and innovative segment of powered devices. This report includes key...

Sexual Wellness: U.S. Market Analysis and Opportunities

North America
In the last few years, a number of marketers and retailers have come to embrace the sexual wellness movement. Condom marketers have extended their lines to include pocket-sized vibrators and vibrating rings, while personal lubricant products have...

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