Beauty + Wellbeing

Industry Expertise + Rich Data
to Stay Ahead of Trends and Consumer Demands

The beauty and wellbeing industry faces growing pressure to respond to evolving consumer preferences, sustainability concerns, and technological advancements. 

Brands are challenged to deliver innovative products that prioritize health and offer personalization, while catering to an increasingly diverse and age-inclusive audience. With the rise of AI and social commerce, beauty brands must adapt rapidly.

Kline + Company provides beauty brands with the insights and strategic guidance needed to navigate these dynamics, empowering them to stay competitive and meet the demands of tomorrow’s consumers. 

Our insights not only provide the “what” but also unpack the “why,” delivering both depth and breadth.

Stay in the know with the latest industry insights.

65 years of expertise in the beauty and wellbeing industry

8 out of the top ten global professional beauty players rely on us

75% of our research is driven by in-depth interviews with professionals in the industry, enriched with millions of data points

Solutions to Fit Your Unique Needs

Measure salon market performance

Professional Hair Care

Get more frequent updates on the leading players, notable product launches, and category and channel developments.

Access data based on real salon transactions

Kline PRO

Track over 1,000 master brands down to the SKU level, and see which parts of your product portfolio are driving change. Explore the market by region and salon type.

Explore high value derm or spa channels

Professional Skin Care

Examine products sold through beauty institutes, spas, medical care providers, and retail channels, including e-commerce and brick-and-mortar stores.

Discover tomorrow’s trends today

Trend Predictor

Identify emerging value pools early to gain a first-mover advantage over competitors. Develop product innovation strategies aligned with the latest market dynamics and consumer trend signals.

Make future proof decisions

Forecasting

Uncover the growth drivers for the next five years to strategically plan your category, product, and development roadmap. Visualize different driver scenarios to assess their impact.

Monitor competition with ease

Competitor Tracking

Design your own hub to explore a fully searchable knowledge repository, ensuring a consistent and relevant information flow to keep you informed and ahead of the competition.

Size markets from global to local

Market Assessment

From niche segments to the mass market, get clear insights into market size, distribution channels, growth trends, and competitor dynamics.

Empower strategic decisions

Business Strategy

We support beauty and wellbeing firms and investors with due diligence, market entry evaluations, competitive analysis, and innovation, ensuring informed strategic decisions.

Get inside the end user mind

Custom Survey

Understand attitudes, pain points, behaviors, and needs, while gaining insights into current sentiment among consumers and professionals.

Discover Upcoming Product Releases

Beauty Patterns

Understand consumers’ holistic approach to beauty routines over time.

Trendspotter

Spot winning beauty trends that are worth investing in.

BrandHub

Monitor trendsetting brands and strategize your next move in beauty

Product Hub

Product Hub

Explore Key Insights

Navigating the China Beauty Market: Challenges and Opportunities for 2024 and Beyond

In recent years, the growth of the China beauty market has stunted, and it is more important than ever to identify the future areas of opportunity in this market. Watch our on-demand webinar to identify growth drivers and uncover pathways and opportunities!

Connect with us

Reach out to our industry experts to explore solutions tailored to your unique business needs

Meet the team

Carrie Mellage

Practice Head

Yann Pencolé

Vice President, Advisory

Agnieszka Saintemarie

Director, Professional Hair Care

Adam Glincman

Director, Data and Insights Solutions

Kristy Altenburg

Head of Sales

Let’s talk