The beauty and wellbeing industry faces growing pressure to respond to evolving consumer preferences, sustainability concerns, and technological advancements.
Brands are challenged to deliver innovative products that prioritize health and offer personalization, while catering to an increasingly diverse and age-inclusive audience. With the rise of AI and social commerce, beauty brands must adapt rapidly.
Kline + Company provides beauty brands with the insights and strategic guidance needed to navigate these dynamics, empowering them to stay competitive and meet the demands of tomorrow’s consumers.
Our insights not only provide the “what” but also unpack the “why,” delivering both depth and breadth.
65 years of expertise in the beauty and wellbeing industry
8 out of the top ten global professional beauty players rely on us
75% of our research is driven by in-depth interviews with professionals in the industry, enriched with millions of data points
