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Use Cases & Client Outcomes
Discover how leading companies are getting ahead of competitors
Business Challenge/Objective
- A major beauty manufacturer conduct company-wide, quarterly category and channel forecasts, needing a scientific method and scenario capability to effectively plan budgets
Solution
- Working with a major beauty manufacturer to forecast category & channel evolution and create interactive dashboards
Client Benefits
- Capability to create & analyze their own scenarios with a fully interactive, online visualization dashboard
- Used across the business to inform strategic decision making with finance teams
Business Challenge/Objective
- To identify and quantify the opportunity in the UK Salon Hair Care industry:
- Determine the key drivers affecting the industry.
- Quantify driver impact and future development.
- Predict channel evolution and the value opportunity available.
Solution
- The Salon Hair Care Intelligence Centre is a subscription service used by clients to inform decisions on:
- Portfolio management
- Product innovation
- Audience targeting
- Marketing strategy
Client Benefits
- Gain a more accurate view of the market and identify opportunities in new category segments
- Make more informed marketing decisions and know how to adapt to market changes
