In the face of an uncertain economy, the U.S. beauty devices market is slated to maintain its solid single–digit performance for the second year in a row in 2022. Consistent innovation draws a larger number of consumers to this segment. In fact, we’ve seen a shift in consumer behavior, wherein they have extended the time between their visits to dermatologists and spas in favor of maintaining an at-home skin care regimen through the regular use of beauty devices.
App-connected beauty devices have been in high demand, helping consumers to achieve a more personalized treatment experience in the comfort of their homes. Such devices are often perceived as an affordable alternative to visiting spas, salons, or dermatologists for skin care treatments. Their popularity has powered several new product launches in the area, some of which include the following:
- In August 2022, NuFace introduced Mini+ and Trinity+ to be used in conjunction with its app.
Mini+ by NuFace
- In November 2022, Nu Skin launched LumiSpa IO, an upgrade of its original devices with enhanced technology and app connectivity. In September 2022, the brand also introduced Vera, a digital skin consultation app providing personalized product recommendation.
LumiSpa IO by Nu Skin
Multifunctional devices combining multiple technologies in one device are also gaining steam. For example, BeautyBio’s newly launched Glofacial incorporates vacuum, microdermabrasion, and LED blue light technology.
Glofacial by BeautyBio
In an effort to bring the spa experience at home, Vanity Planet launched Evina – a sleek facial steamer that generates steam using nano-sized water molecules that help to hydrate the skin’s surface.
Evina by Vanity Planet
Our upcoming Beauty Devices: Global Market Analysis and Opportunities report looks at the latest dynamics and innovations in this segment, to help you identify areas of growth based on consumers’ changing needs. The series also shines a spotlight on the scope of new opportunities to remain competitive in the market. The United States volume is now available, while China, Japan, South Korea, and Europe will follow in 2023.
