Professional Hair Care

Professional Hair Care

Measure salon market performance

With consumers’ increasing focus on health, fierce competition from new indie brands, and the disruption of traditional channels by digitalization, brands must adapt their product portfolio and channel strategy to stay ahead.

Kline + Company is a global authority in tracking the professional hair care market, offering comprehensive insights to help navigate this dynamic space. Our blend of yearly and bi-yearly market deep dives, always-on market tracker, and science-based forecasting enables brands to stay ahead in a rapidly changing market.

Explore the new Professional Hair Care Dashboard, which centralizes all covered markets to deliver powerful data visualization and expert insights in one place.

How Can Research Be Revolutionary For Hair Care Market?

Companies in the hair care market can significantly benefit from research by gaining valuable insights into consumer preferences, emerging trends, and competitor strategies. According to recent studies, 72% of consumers say product quality is the most important factor when choosing hair care products, highlighting the need for tailored solutions. Market research allows companies to identify key consumer pain points, forecast trends, and test product concepts before launch, reducing the risk of failure. Additionally, businesses can use data to enhance brand positioning, improve customer satisfaction, and optimize marketing strategies, leading to increased sales and market share.

Sustainability Is The Core Of Advanced Haircare Product Analysis

Eco-friendly innovations are transforming the hair care industry, making sustainability a key focus for both consumers and brands. From biodegradable packaging to sustainably sourced ingredients, companies are adopting greener practices to meet the rising demand for environmentally conscious products. Advanced haircare solutions now feature natural and organic ingredients, reducing the use of harmful chemicals. Moreover, waterless formulations and refillable packaging are gaining popularity, reducing waste and carbon footprints. These sustainable innovations not only contribute to a healthier planet but also align with consumers’ growing preference for ethical, eco-friendly brands, shaping the future of the hair care market.

Key Features

Track sales for nearly

500 brands with key insights into the top five market leaders, allowing you to benchmark your performance against the competition and strengthen your position in the market.

Access the most complete and detailed analysis of

30+ markets, representing over

85% of the global professional hair care landscape, enabling you to capitalize on emerging opportunities.

Base decisions on a holistic approach to market analysis, incorporating over

600 in-depth interviews with global marketers and distributors, robust surveys with salons and stylists, social listening tools, and advanced predictive analytics to deliver actionable insights.

Explore Solutions

Explore insights on 30+ professional hair care markets

Professional Hair Care Global Series

Explore the industry's most in-depth analysis of brands, product categories, and channels across 30+ markets.

Deep dives on 10 leading professional hair care markets

Mid-Year
Update for the
Top 10 Markets

Get more frequent updates on the leading players, notable product launches, and category and channel developments.

Professional
Hair Color
Products

Identify the most promising product types, including bleaches, demi-permanent, permanent, and semi-permanent colors.

Professional
Scalp Care
Products

Size the market by category and function including aging care, hair-loss prevention, hair growth, moisturization, deep cleansing, and itch/dandruff prevention

Insights into fast-growing segments, salon and stylists buying behavior, and the latest industry news

Salon and
Stylists Purchase Channels

Understand salon and stylist buying patterns, preferred channels, top brands, and revenue streams split between retail and services.

Always-On
Market Tracker

Monitor real-time industry news and developments, macro-category and economic trends, new product launches, and social media listening trends.

Hair Tools
and Appliances

Understand the competitive landscape in China, Europe, and the United States for powered and non-powered hair tools.

Product Hub

Product Hub

Explore Key Insights

Top Trends to Watch in Beauty and Wellbeing for 2025 and Beyond

The beauty industry has always been driven by the quest for youthful vitality, but 2025 is redefining this pursuit. In this report, Kline’s experts delve into four key trends—Longevity, Exosomes, Scalp Detox, and Next-Gen Sun Care—that are set to shape the beauty industry in the coming years.

Connect With Our Hair Care Market Research Specialists

Reach out to our industry experts to explore solutions tailored to your unique business needs.

Meet the team

Get in touch to discuss your unique business needs

Carrie Mellage

Practice Head
Yann Pencolé - hiresYann Pencolé - hires

Yann Pencolé

Vice President, Advisory

Agnieszka Saintemarie

Director, Professional Hair Care

Kristy Altenburg

Head of Sales

Let’s talk