What’s Fueling the Growth of Facial Studios and Medical Spas in the United States
Facial studios and medical spas in the United States continue to experience strong growth, shaped by a wave of franchising activity, expanded membership programs, and the rise of wellness-driven, tech-enabled treatments. The top 25 multi-sites and wellness destinations covered in Kline + Company’s latest analysis witnessed their revenue climb 9%, with standouts such as GLO30 reporting a 120% surge following a strategic investment from franchise firm Fransmart.
Flexible membership proved essential in driving loyalty and repeat visits, with outlets such as MD Esthetics, OrangeTwist, and Face Gym introducing new tiered programs to broaden access and appeal. At the same time, consumer appetite for personalized, result-focused services propelled innovation including AI-powered skin analysis, red light therapy, and GLP-1 weight loss treatments, which are now appearing on service menus.
Strategic hires and private equity backing underscored growing confidence in the category’s future. From facial studios to established medical spas, the industry is scaling with purpose and is poised for further momentum in 2025.
Facial studios continued to see strong growth. Medical spas, a more established segment, generated revenue five times that of facial studios. Massage spas and wellness spas are expected to gain momentum in 2025, largely influenced by the ongoing success of Hand & Stone and Canyon Ranch.
The top revenue-generating skin care outlets in 2024 were Massage Envy, Hand & Stone, LaserAway, Restore Hyper Wellness, and SkinSpirit. Meanwhile, the fastest-growing multi-site skin care and wellness destinations included V/O Med Spa, FACE FOUNDRIÉ, Glowbar, MD Esthetics, and SKINPHARM—each contributing to the dynamic evolution of the U.S. spa and aesthetics industry.
Whether you’re a skin care brand looking to expand your distribution or an investor seeking the next high-growth opportunity, explore detailed outlet profiles, reflecting performance metrics and top success factors of high-performing multi-site skin care and wellness destinations in the United States.
Save a copy of the infographic here.
