Blog

Total’s Acquisition of ExxonMobil’s Vietnam Lube Business – Brief Analysis.

TOTAL announced on October 1 that it has signed a deal to...

Key Lesson #7 – As retailers pave the way into these markets, it will be easier for marketers to follow.

Around the world and especially in the BRICs, we are seeing leading...

Dynamics of the Post Recession Period for the Chemicals Sector – Plus ça change, plus c’est la même chose…

Since the turn of the century we have been used to thinking...

Key Lesson #6– Companies that adapt to local needs and preferences will be most successful.

The old adage, “Think global, act local” holds truer than ever. Yes,...

Key Lesson #5 – Natural and organic personal care products are gaining ground in all of the BRICs.

Natural personal care remains a booming segment of the global personal care...

New World Economy Drives Shift in Global Cosmetics & Toiletries Channels

While the United States remains the dominant nation in the global beauty...

Key Lesson #4 – Direct sales plays a key role – do not underestimate these relationships.

In both Brazil and Russia, direct sales is among the leading outlets...

Key Lesson #3 – Suburban and rural areas offer immense potential in all four BRIC countries.

So far much of the growth we’ve seen in the BRICs has...

Key Lesson #2 – All four BRIC markets embrace Western concepts and products.

Brazilians, Russians, Indians, and Chinese alike gravitate toward European and American fragrances,...

Beauty Retailing in the BRIC Markets – Key Lesson #1

Yes, times are particularly bad in the developed markets, namely the U.S.,...

Global Recession Levels Serious Blow to Lubes Industry

The worldwide recession has sent the global lubricants market into a tailspin...

BRIC-by-BRIC at the HBA – Russia: the Jewel of the European Personal Care Market

Last week I presented at the HBA Global Expo in New York...

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