The natural personal care industry has continued to gain momentum over the past year despite a crippling global recession. Driven by consumer demand not only for natural products, but also for sustainable manufacturing processes among brand marketers, the naturals market is expected to maintain a healthy growth rate over the next few years. This is great news for raw materials suppliers who now face a tremendous opportunity to innovate and develop key raw ingredients that not only meet formulators’ and consumers’ demand for naturalness, but also offer the performance required to be on par with their synthetic counterparts. Read full article.
