Elodie Alves
Senior Analyst, Chemicals + Materials
The personal care industry is undergoing rapid and dynamic transformation, creating new opportunities for suppliers and brands to develop products that deliver both high performance and sustainability. As consumers continue to demand innovation, efficacy, and value, understanding the forces shaping this market has never been more important.
Kline + Company’s latest article, “Navigating the Challenges of Emerging Ingredient Trends in the Personal Care Market,” by Senior Analyst Elodie Alves, was published by TKS in the 6th 2025 edition of HPC Today.
Key Insights from the Article
A Shifting Market Landscape
The global personal care ingredient sector is being influenced by significant market forces, including inflationary pressure, evolving supply chains, and changing regional performance. These dynamics are reshaping competitive strategies and product development priorities across the industry.
Consumer Expectations on the Rise
Today’s consumers are looking for products that deliver proven results without compromising on sustainability or affordability. This shift is driving demand for high-performance formulations that are cost-efficient and environmentally responsible.
Innovation Themes to Watch
Several forward-looking topics are gaining traction, including:
- Sustainability and ingredient transparency
- Proven efficacy and long-term performance claims
- Neurocosmetics and holistic well-being
- Skinification trends in adjacent categories
These developments are influencing R&D pipelines and encouraging brands to rethink how they source, formulate, and position their products.
Growth Opportunities Ahead
The article also examines the fastest-growing ingredient categories—such as biotechnology actives, botanical extracts, and peptides—highlighting where the greatest market potential lies over the coming years.
