Competitive knowledge is critical for every business in order to maintain market positioning, develop and fine-tune new product, business, and pricing strategies, improve cost position, and make capacity decisions. Knowing what your competitors are doing right now—or planning to do in the future—enables your company to make smarter, more proactive decisions to stay ahead, rather than constantly playing catch-up.
The Internet has certainly made a tremendous wealth of company data readily accessible, but the most salient and important details simply aren’t available by searching Google or dissecting annual reports, and most common sources fall short of delivering the most valuable bits of information. Read more…
