As we enter the cold and flu season, people are more conscious about maintaining germ-free environments, investing more time and money in keeping surfaces and hands clean. This drives the demand for disposable wipes and hand sanitizers due to their high efficiency and ease of use.
As reported in Kline’s just released Professional Hand Care: U.S. Market Analysis and Opportunities study, instant hand sanitizers is one of the leading product categories, posting a compound annual growth rate (CAGR) of 5.4% from 2013 to 2015. Foam hand soaps is the second leading product category with over 22.0% market share of the total professional hand care market in 2015; moreover, this category posts the fastest CAGR of almost 7.0%.
At the same time, commercial end users and contract cleaners strive to maintain clean facilities focusing on high-touch surfaces, such as doorknobs, counters, keyboards, and elevator keys—areas that need special attention and disinfection. Sanitizing and disinfecting wipes offer a superior way to disinfect these surfaces with ease, convenience, and in the shortest time.
Kline’s Professional Cleaning Wipes USA: Market Analysis and Opportunities report finds that disinfectant and sanitizer wipes are by far the leading product category, posting strong gains of 5.6% from 2013 to 2014. Heavy users of disinfecting and sanitizing wipes include healthcare facilities, schools/universities, industrial facilities, and office buildings, since these are the places where the majority of the U.S. population spends most of the time. These end-use segments make up over 70% of the total sales of professional cleaning wipes in 2014. Given their disposable nature, cleaning wipes offer a reduced chance of pathogens being transferred from one surface to another and that makes these items continually appealing in areas like hand cleaning and hard surface cleaners and disinfectants.
Kline offers a variety of reports on the Professional Cleaning Market. The Professional Hand Care: U.S. Market Analysis and Opportunities study covers 10 end-use segments and six product categories and provides subscribers with a complete overview of the away-from-home hand care market. The Professional Cleaning Wipes USA: Market Analysis and Opportunities report assesses key trends, changes, and challenges in nine end-use segments and 10 product categories, providing a forecast through 2019.
