Business Strategy

Empower Strategic Decisions

A business thrives when it meets the evolving needs of its customers more effectively and profitably than its competitors. In today’s landscape, where digital disruption is blurring traditional industry lines and geopolitics is upending established beliefs, these needs are shifting faster than ever. Adding to the complexity is the fact that different strategic contexts demand tailored business strategies.

Kline + Company’s Advisory team assist beauty marketers, retailers, and financial institutions in navigating this dynamic environment through a range of services, including corporate and business unit strategies, mergers and acquisitions, and functional and brand strategies.

Develop strategies to invest in new products

Explore opportunities for market entry

Navigate M&A with commercial due diligence

Where to play, how to play how to win?

Key expertise + client results

Brand Acquisition Support

Expanding through acquisitions requires a strategic approach. We collaborate with strategic and financial groups, as well as SMEs, to support their growth ambitions. Acting as an external corporate development team, we often guide our clients through the complexities of mergers and acquisitions, offering full commercial due diligence or acquisition support.

Client result

Kline + Company’s assessment of a biotech-driven hair care brand with a presence in over 100 countries highlighted its market potential and strong brand perception, ensuring that the client had a clear understanding of the acquisition’s value.

Organic Growth Strategy Support

Organic growth is a key strategy for business expansion that Kline + Company supports. It focuses on acquiring new clients or expanding business with the existing ones, leveraging a company’s internal resources—such as skills, knowledge, experience, and relationships. Unlike strategies dependent on mergers or external investments, organic growth builds on a company’s existing strengths, enabling increased market share, revenue, operational efficiency, and customer satisfaction.

Client result

Kline recently helped a client evaluate their current sales performance, identifying key strengths and challenges. This strategic assessment positioned the company for double-digit growth in its domestic market.

Product Hub

Product Hub

Get in touch with one of our industry experts to discuss your unique business needs.

Meet the team

Carrie Mellage

Practice Head

Yann Pencolé

Vice President, Advisory

Kristy Altenburg

Head of Sales

Let’s talk