As a leading global B2B insights firm Kline + Company offers a complete spectrum of intelligence and advisory services for the Food and Nutrition Industry.
The food and nutrition industry is at the forefront of addressing some of the world’s most pressing global challenges. As the population continues to grow, ensuring access to adequate and nutritious food is critical to sustaining human health and wellness. At the same time, the industry plays a pivotal role in tackling the complex issues of an aging demographic, where nutrition needs evolve to support longevity and quality of life.
Today, food and nutrition companies must not only meet the increasing demand for healthier, sustainable products but also align their strategies with broader societal goals like reducing environmental impact, addressing malnutrition, and promoting ethical sourcing. The intersection of these challenges requires innovative solutions, agile decision-making, and forward-thinking strategies.
Kline & Company, a global leader in market intelligence and advisory services, is uniquely positioned to help businesses navigate this rapidly changing landscape. With deep expertise across the food, beverage, and nutrition sectors, Kline offers the insights, tools, and strategic support that companies need to meet these challenges head-on and secure a prosperous future.
Insights
Market metrics, forecasts + scenarios
Competitive intelligence
Financial services
Regulatory landscape
Shopper intent
Consumer strength
Sentiment
Trend foresight
Manufacturing cost analysis
Technology tracking
Solutions
Sales +
Marketing
Strategies
GTM modules
+ Strategies
Peer group
benchmarking
Trend
identification
+ tracking
Partnership/
M+A/due diligence
Opportunity
identification +
prioritization
Technology
Feasibility
Analysis
Funding
New Business
Entry
End-to-end
supply chain
analysis
Operational
efectiveness
cost reduction
Portfolio
optimization
Voice of the
customer
Kline + Company’s Food + Nutrition
Core Market Coverage (non-exhaustive)
Food + Beverage
Ingredients
Texturizers – Hydrocolloids, starch-based, synthetic
Sweetening Solutions – Basic sugars, syrups, polyols, high intensity sweeteners
Preservatives
Emulsifiers – Lecithin, SAIB, esters, others
Colors – Natural, caramels
Cultures and Enzymes
Health + Nutrition Ingredients
Specialty Lipids – Omega 3 and 6, MCTs, phytosterols, others
Biotics – Probiotics, prebiotics, postbiotics, synbiotics
Animal-derived proteins – Milk-based, collagens
Plant-derived proteins – Soy, wheat, rice, pea, others
Vitamins – A, B, C, D, E
Minerals – Calcium, iron, magnesium
Applications
Foods
Beverages
Functional F&B
Supplements (capsules, tablets, powder, gummies)
Animal feed and companion animal products
With new trends arising and consumer preferences evolving tracking market metrics and trends is more vital than ever. Kline offers granular market insights across food, beverage, and nutrition categories, enabling clients to make informed strategic decisions; covering ingredient consumption, pricing trends, competitive landscapes, and regional market dynamics, providing an end-to-end view of the industry.
Kline’s Solution
With Kline’s insights, companies can understand current trends, forecast future scenarios, identify and prioritize growth opportunities, stay competitive, and gain a strategic advantage by understanding where to invest and when to pivot. These insights are also vital to underpin sales and marketing strategies including portfolio optimization and go-to-market models.
Consumer expectations in food and nutrition are becoming increasingly diverse. Modern consumers prioritize clean labels, fewer ingredients, sustainable sourcing and scientifically backed efficacy. They demand products that align with their holistic well-being, ethical values, and specific health goals. Companies face the challenge of staying relevant and innovative while meeting these shifting demands.
Kline’s Solution
Kline’s trend foresight capabilities, supported by tools like the Trend Predictor, provide real-time insights into
consumer sentiment and emerging trends. By leveraging advanced data analytics, Kline helps businesses anticipate
market shifts and align their offerings to meet consumer expectations, ensuring long-term competitiveness.
The global push for sustainability, the adoption of stricter food safety and health claims regulation all put pressure on businesses create both challenges and opportunities. Navigating this complex landscape without increasing operational costs or compromising product quality, is critical to staying competitive.
Kline’s Solution
Kline’s regulatory landscape insights and operational effectiveness services help clients streamline operations,
reduce costs, and ensure compliance with evolving regulations. Additionally, Kline’s deep knowledge in sustainable
sourcing and mindful sustainability strategies helps clients not only meet but also capitalize on
sustainability-driven consumer trends, thereby enhancing brand trust and loyalty.
As the food and nutrition sector develops and becomes more reliant on technology and new solutions, businesses need to assess the feasibility of incorporating new technologies and innovative solutions like biotics, plant-based proteins, and fermentation-based ingredients to ensure their portfolios remain competitive.
Kline’s Solution
Kline’s expertise in technology feasibility analysis helps companies assess new innovations, from market potential
to practical implementation. Whether it’s exploring new extraction techniques or developing fermentation-based
ingredients, Kline’s insights empower companies to innovate effectively. And optimize R&D investments by focusing on
technologies with the greatest potential for market success.
Case Studies
M&A Assistance for Natural Food Ingredients
Situation
The client, a private equity firm, sought to enter the natural food ingredients market through acquisition and needed a thorough assessment of the target company.
Action
Kline conducted a comprehensive evaluation of the business, analyzing its unique selling points, strengths, and weaknesses.
Result
Kline conducted a comprehensive evaluation of the business, analyzing its unique selling points, strengths, and weaknesses.
Ageing Nutrition Strategy Development
Situation
The client, a global supplier of nutrition and specialty ingredients, wanted to validate its growth hypothesis and create a 10-year strategy for the ageing nutrition market.
Action
Kline executed global primary research and scenario planning to assess market potential.
Outcome
Beverage Ingredients Market Expansion Strategy
Situation
The client, a global leader in plant-based ingredients, aimed to expand into the beverage market but lacked a clear strategy.
Action
Kline used market research, digital tools, and expert insights to identify high-growth beverage segments. We aligned these opportunities with the client’s internal strengths to create a focused expansion plan.
Result
The strategy positioned the client to potentially add €400 million in revenues by 2030, leveraging both existing and new product offerings.
Why Choose Kline + Company?
Comprehensive Coverage
We cover all aspects of the food and nutrition value chain, from raw materials to consumer trends.
Expertise + Experience
Our global team of experts has extensive experience in the food and nutrition industry.
Innovative Solutions
We leverage the latest technologies and methodologies to provide innovative solutions.
Client-Centric Approach
We work closely with our clients to understand their needs and deliver customized solutions.
Connect with us
Connect with Kline to learn more about how our industry expertise and extensive network of professional end-use decision makers can help you address business challenges, exploit opportunities, and create a successful strategy for the future
