Home + Personal Care

Enhancing Everyday Life
with Innovative Ingredients

The home and personal care ingredients business is an exciting space for ingredients suppliers due to its steady demand, driven by essential consumer needs. Innovations in sustainability, eco-friendly formulations, and natural ingredients notably offer diverse growth opportunities. With consumers seeking safer, more effective, and environmentally responsible products, ingredients suppliers can leverage their expertise in materials science to create cutting-edge solutions, driving both profit and positive environmental impact.

At Kline + Company, we are dedicated to supporting this dynamic industry by providing comprehensive insights and strategic advisory services, with unique coverage across the personal and home care ingredients value chain.

A Trusted industry partner

For over 60 years, Kline has been a trusted name in the pharmaceutical and healthcare industry, providing unparalleled market insights and strategic advisory services. We pride ourselves on producing an extensive array of detailed reports that cover various segments of the industry, ensuring our clients have access to the most comprehensive and up-to-date information available.

Let us show you how our products and services keep you ahead of the curve.

Work with leading ingredient suppliers

In-depth B2B interviews with suppliers, distributors, regulatory bodies, and other experts provide a holistic assessment of markets

Global footprint through

9

offices worldwide allows us to conduct research in local languages, which yields better insights

65

years in the pharmaceuticals + Healthcare industry

Detailed reports and databases with markets split by supplier, brand, end use, product type and active ingredients

As a leader in market intelligence and strategic advisory services, Kline remains committed to supporting our clients’ success in the ever-evolving pharmaceutical and healthcare landscape. Explore our wealth of knowledge and discover how our expertise can drive your business forward

What and who we address

Ingredients

Active ingredients
Antimicrobials
Conditioning polymers
Emollients
Enzymes
Film formers
Functional polymers
Fragrences
Hair fixative polymers
Rheology control agents
Skin whitening agents
Solvents
Specialty delivery systems
Specialty + commodity
UV absorbers

Products

Fragrances
Hair care
Makeup
Nail care
Oral care
skin care
Toileetries
Laundry care
Hard surface cleaners
Dish care

Channels

Department stores
Direct sales
doctor’s offices
Drug outlets
Food stores
Mass merchandisers
Pharmacies/perfumeries
Salons
Spas/beauty instigutes
Speciality stores

Our Products

Kline has been monitoring the ingredients market for three decades, consistently publishing industry-leading analyses in the ingredients field. We provide extensive syndicated coverage of personal care ingredients, including functional/chassis ingredients, active ingredients, and delivery systems for personal care, as well as ingredients for the household, industrial, and institutional (HI&I) cleaning applications. Our analysis covers various aspects such as market segmentation by application, market trends and drivers, current suppliers and their market positions, and market forecasts.

Kline's Ingredient Tracker

Kline’s Ingredient Tracker is a one-stop shop that enables ingredients manufacturers to keep their fingers on the pulse of the ingredients market. Combining advanced tracking technologies, formulation modeling, and scenario-building ability to empower ingredient suppliers in identifying and quantifying market changes effectively.

Formulation Tracker
Our one-of-a-kind formulation tracker enables you to find out what new products are launching what’s in them, and ,most importantly, what is means for your ingredients business in an easy-to-use dashboard.

News Center
Navigating industry news can be challenging amidst the flood of information. Simplify this process and get curated updates on the most meaningful business updated.

ISO 16128 status database
Use our database to discover what’s truly natural and what’s not at the ingredient trade name level. Browsing information by INCI, trade name, or supplier.

Additional Products

Delivery Systems in Personal Care: Market Analysis and Opportunities

Specialty Actives in Personal Care: Global Market Analysis and Opportunities 2023

Ingredients for Household, Industrial, and Institutional Cleaning Application

Personal Care Ingredients: Market Analysis and Opportunities

See all of our products

Product Hub

Our deep knowledge of the entire home and personal care value chain, combined with our commitment to supporting ingredient suppliers, positions Kline + Company as the leading partner for market research and strategic consulting in this dynamic area

—Nikola Matic, Vice President, Kline + Company

Advisory Services

Our advisory services are tailored to support strategic decision-making and market intelligence needs. Services range from competitive analysis & insight to technology & innovation, through strategy and business development.

Building on years of market monitoring, Kline offers comprehensive advisory services tailored to enhance competitiveness and achieve long-term growth for clients in the ingredients world, including personal care ingredients. With over 65 years of experience, Kline’s team of seasoned management consultants and operating executives blend strategic consulting, operational, and technical expertise.

Market Intelligence

In-depth analysis of market trends, market size and segmentation, competitive landscapes, and growth opportunities.

Strategy Support

Development of strategic initiatives to address market challenges and capitalize on emerging opportunities.

M&A Advisory

Providing expert guidance and strategic support for mergers, acquisitions, and investment decisions, helping clients navigate complex transactions and maximize value.

Connect with us

Connect with Kline to learn more about how our industry expertise and extensive network of professional end-use decision makers can help you address business challenges, exploit opportunities, and create a successful strategy for the future

Meet the team

Nikola Matic

Vice President

Carlos Ruiz

Project Manager

Let’s talk