Cleaning Business Market Research Professionals
How Market Research for Cleaning Business Drives Growth and Innovation?
In the ever-evolving cleaning industry, staying ahead of trends and meeting customer expectations is crucial for growth. Market research plays a pivotal role in this, offering valuable insights into emerging technologies, customer preferences, and industry shifts. As innovations like AI, robotics, and IoT transform cleaning operations, businesses must adapt to new demands for efficiency, sustainability, and eco-friendly solutions.
Effective cleaning business market research provides companies with the data they need to anticipate changes, optimize their offerings, and stay competitive. By closely analyzing the voice of the customer and gathering feedback from key decision-makers through surveys and B2B interviews, businesses gain a deeper understanding of market dynamics. This knowledge enables them to align their strategies with market trends, refine their services, and drive innovation—ultimately fostering growth and long-term success.
Unparalleled network of end-use decision makers
55
years of tracking the professional cleaning industry
Each analysis including
500-1,000
structured surveys of end users, plus in-depth B2B interviews with suppliers and distributors
Market Intelligence
Our expertise in market research for cleaning business projects is built around three key areas: detailed market analysis with segmentation by product type, end use, and suppliers, paired with insightful five-year forecasts.
This research provides valuable insights into critical buying factors, usage trends, product form preferences, and anticipated spending shifts across market segments. Additionally, our competitive analysis, including profiles of major suppliers, allows cleaning businesses to better understand the landscape and strategically position themselves for growth. With this knowledge, companies can innovate, adapt to market needs, and make informed decisions that drive success in the cleaning industry.
Janitorial and Housekeeping Cleaning Products USA
Sample Size:
1,000 Respondents
1,000 Respondents
Flagship analysis of the front-of-house professional cleaning market, covering surface care, hand care, floor care, odor control, carpet care, as well as air and fabric refresheners products.
Features shifts in distribution channels and sustainability initiatives.
Foodservice Cleaning Products USA
Sample Size:
750 Respondents
750 Respondents
Detailed assessment of back-of-house cleaning market, including automated and manual warewashes, hand care, surface and specialty cleaners, and air fresheners and odor eliminators.
Industrial and Institutional Cleaning Wipes USA
Sample Size:
600 Respondents
600 Respondents
In-depth view of the professional market for wet wipes and dry wipers used in hand care, floor care, and hard surface cleaning, with a focus on understanding the role of wipes in facility operations. Provides insights into where end users opt for wipes versus traditional cleaning methods.
Advisory Services
Market Assessment
Project Example
Hospitality Dispensers for Hand and Body Washes
The Challenge
To understand the market size, sales by brand and supplier, the breakdown between single-use and dispenser products, and the split by hotels, motels, lodging establishments, and rental market.
The Solution
Provided recommendations and insights that aided in identifying market opportunities and pinpointing areas for growth. This work helped the client develop targeted strategies, enhance product offerings, and position for success.
Brand Perception
Project Example
Understand How One Brand is Perceived Against Competitor Brands
The Challenge
To identify how a brand was perceived by cleaning professionals compared to competitors, and which end-use segments could be targeted for growth strategies.
The Solution
Designed a custom survey to compare the brand against key competitors across all major end-use segments. As a result, we were able to provide data-driven recommendations grounded in the survey’s findings.
Product Feature Prioritization
Project Example
Understand How One Brand is Perceived Against Competitor Brands
The Challenge
To assess the importance of product features for several new concepts from the perspective of foodservice managers, operators, and employees.
The Solution
Developed a custom survey to evaluate cleaning concepts and gather insights into pain points and needs in foodservice establishments. As a result, we provided recommendations to help prioritize the development of the most desired products.
Explore Key Insights
The ISSA Interclean 2024 show was impressive, featuring hundreds of exhibitors, thousands...
Professional kitchen cleaning, also known as back-of-house cleaning, is essential for safe...
Sustainability was a major focus of this year’s World of Wipes Conference,...
The professional cleaning industry has faced significant ebbs and flows over the...
The latest “State of the Industry” report from the National Restaurant Association...
The market for professional cleaning wet wipes and dry wipers has witnessed...
