Technology advancements such as AI, robotics, and IoT are transforming cleaning operations, while sustainability pressures are driving demand for greener, more efficient solutions. Professional cleaning products and practices that conserve water and lower carbon emissions are gaining priority across the industry. In light of these shifts, understanding the voice of the end-use customer is essential.
Through a combination of in-depth surveys with end-use decision-makers and comprehensive analysis based on extensive B2B interviews with suppliers and distributors, Kline + Company provides customers with a holistic view of the market and enables businesses to stay competitive, anticipate demand, and align strategies with emerging trends in facility cleaning.
Unparalleled network of end-use decision makers
55
years of tracking the professional cleaning industry
Each analysis including
500-1,000
structured surveys of end users, plus in-depth B2B interviews with suppliers and distributors
Market Intelligence
Our strength lies in three key areas, each featuring in-depth market analysis with segmentation by product type, end use, and suppliers, along with five-year forecasts.
Gain insights into critical buying factors, usage trends, product form preferences, and anticipated spending changes for each market segment, with competitive analysis including profiles of major suppliers for each study.
Janitorial and Housekeeping Cleaning Products USA
Sample Size:
1,000 Respondents
1,000 Respondents
Flagship analysis of the front-of-house professional cleaning market, covering surface care, hand care, floor care, odor control, carpet care, as well as air and fabric refresheners products.
Features shifts in distribution channels and sustainability initiatives.
Foodservice Cleaning Products USA
Sample Size:
750 Respondents
750 Respondents
Detailed assessment of back-of-house cleaning market, including automated and manual warewashes, hand care, surface and specialty cleaners, and air fresheners and odor eliminators.
Industrial and Institutional Cleaning Wipes USA
Sample Size:
600 Respondents
600 Respondents
In-depth view of the professional market for wet wipes and dry wipers used in hand care, floor care, and hard surface cleaning, with a focus on understanding the role of wipes in facility operations. Provides insights into where end users opt for wipes versus traditional cleaning methods.
Advisory Services
Market Assessment
Project Example
Hospitality Dispensers for Hand and Body Washes
The Challenge
To understand the market size, sales by brand and supplier, the breakdown between single-use and dispenser products, and the split by hotels, motels, lodging establishments, and rental market.
The Solution
Provided recommendations and insights that aided in identifying market opportunities and pinpointing areas for growth. This work helped the client develop targeted strategies, enhance product offerings, and position for success.
Brand Perception
Project Example
Understand How One Brand is Perceived Against Competitor Brands
The Challenge
To identify how a brand was perceived by cleaning professionals compared to competitors, and which end-use segments could be targeted for growth strategies.
The Solution
Designed a custom survey to compare the brand against key competitors across all major end-use segments. As a result, we were able to provide data-driven recommendations grounded in the survey’s findings.
Product Feature Prioritization
Project Example
Understand How One Brand is Perceived Against Competitor Brands
The Challenge
To assess the importance of product features for several new concepts from the perspective of foodservice managers, operators, and employees.
The Solution
Developed a custom survey to evaluate cleaning concepts and gather insights into pain points and needs in foodservice establishments. As a result, we provided recommendations to help prioritize the development of the most desired products.
Explore Key Insights
The ISSA Interclean 2024 show was impressive, featuring hundreds of exhibitors, thousands...
Professional kitchen cleaning, also known as back-of-house cleaning, is essential for safe...
Sustainability was a major focus of this year’s World of Wipes Conference,...
The professional cleaning industry has faced significant ebbs and flows over the...
The latest “State of the Industry” report from the National Restaurant Association...
The market for professional cleaning wet wipes and dry wipers has witnessed...
Connect with us
Connect with Kline to learn more about how our industry expertise and extensive network of professional end-use decision makers can help you address business challenges, exploit opportunities, and create a successful strategy for the future
