Business Challenge/Objective
- Skin Care company wanted to track competitor moves in areas such as new partnerships, product launches, distribution/channel expansion
- Information was decentralized – Information access was limited within regional pockets
Solution
- Always-on news monitoring for select competitors with actionable “so what analysis”
- A dashboard showing the Market share of competitors to understand their strategic positioning
- Delivered through a web-based platform allowing information sharing at a global level
Client Benefits
- Faster strategic decision-making through valuable insights
- Improved collaboration among regional teams
Staying ahead of the competition
– Professional Skin Care Company
Competitor and Sector Intelligence
– Lubricant Industry
Business Challenge/Objective
- Keeping abreast with industry (key sectors including power, mining, construction, automotive) developments that impact supply and demand
- Tracking moves of top 15 strategically important competitors including investments, capacity building, new capability additions, new products, R&D, Go-to-market strategy
Solution
- Key qualitative updates on the target sector
- Quantitative dashboard to showcase sector growth opportunities and emerging value pool
- News and developments of top 15 competitors including quarterly thought pieces from Kline domain experts
Client Benefits
- Better positioned to plan strategic moves with early signals on sector and market trends
- Devise an informed competitive strategy and investment decisions (product, R&D, capacity building)
