Laura Mahecha
Director Professional Cleaning Products
Laundry operations are undergoing a transformation. Our latest survey of 500 laundry professionals reveals that priorities are shifting rapidly, with sustainability, automation, and efficiency at the forefront of decision-making. These insights highlight not only where the industry is heading but also how suppliers are responding with innovation.
Sustainability Is No Longer Optional
One of the strongest findings is the demand for eco-friendly laundry products. Among the professionals surveyed:
41% already use waterless or eco-friendly detergents
33% use them occasionally
24% would consider adopting them in the future
Nearly half (47%) are willing to pay more for sustainable solutions, and 72% believe green products will be a requirement within the next 1–2 years.
This clearly signals that sustainability is now a business imperative, not just a consumer preference.
Green Cleaning Product Innovations
Suppliers are quickly adapting to meet these evolving needs:
Church & Dwight’s Arm & Hammer Power Sheets: Concentrated dissolvable detergent sheets that cut plastic waste.
Procter & Gamble’s Tide Professional Cold-Water Detergent: Enzymatic technology allows effective cleaning at lower temperatures, reducing energy and water use.
Renegade Laundry’s NanoX Detergent: A biodegradable formula that naturally breaks down while maintaining cleaning power.
These solutions prove that eco-friendly doesn’t mean compromising on performance.
Automation and IoT in Laundry Operations
Another emerging priority is automation. IoT-enabled solutions are helping professionals manage resources more effectively.
For example, Hydro Systems’ Hydro Connect software provides real-time data such as:
Number of loads
Volume of chemicals and water used
Maintenance alerts and anomaly detection
For commercial laundries, hospitals, hotels, and other high-volume facilities, this data-driven approach means cost savings, efficiency, and reduced downtime.
Who We Surveyed
Our research included a broad mix of laundry professionals across different sectors:
Commercial laundries
On-premise laundries (small and large)
Extended care facilities and hospitals
Hotels and prisons
Laundromats, shirt laundries, and dry cleaners
This wide sample ensures that the insights reflect the diverse needs of the laundry industry.
Looking Ahead: Laundry Industry Outlook 2025–2030
The full Laundry Chemicals U.S. Market Analysis and Opportunities report (with 2025 base-year data and forecasts through 2030) will be available in September 2025.
This in-depth analysis provides suppliers, distributors, and operators with critical insights to stay competitive in an industry driven by sustainability, automation, and innovation.
To learn more about how Kline & Company’s Professional Cleaning market assessments can help you grow your business, contact us today.
