F1’s Bio-Lubricant Adoption: A Marketing Boost or Key to Unlocking New Horizons?

December 3, 2024

Watch our webinar as we explore the exciting intersection of F1 and bio-lubricants. Discover whether the adoption of bio-lubricants at the highest level of racing is paving the way for bio-lubricant’s mainstream acceptance and usage.

We explore the latest trends driving sustainability to the forefront of the automotive and industrial sectors. Whilst bio-lubricants have significant environmental and performance benefits, they have remained a specialist market. Learn about the market landscape for bio-lubricants, as well as what’s been preventing bio-lubricants from reaching their total addressable market and whether the time is now right for them to move into the fast lane.

Spotlighting the findings from our Bio-Lubricants: Market Analysis and Opportunities study, this webinar covers:

  • The role of racing cars in bio-lubricant adoption and performance testing
  • Current trends driving sustainability in the automotive and industrial sectors
  • Market potential and challenges for bio-lubricants in mainstream applications
  • Future directions and opportunities for bio-lubricants in the context of decarbonization strategy

Speakers

Sharbel Luzuriaga

Industry Manager, Energy

Tara Ayodeji

Business Development Manager