Trade policy isn’t just a supply chain issue; it’s a brand issue. The ripple effects of President Trump’s tariffs have already seen global impacts, such as an immediate 12% drop in U.S. beauty product imports from China, forcing many brands to rethink pricing, positioning, and portfolio strategies. For brand managers, category leaders, and marketing teams, these shifts create both disruption and opportunity in how products are sourced, priced, and promoted.

Watch Kline’s “The Trump Effect: How Consumers Are Reacting to the Cost of Protectionism” webinar to ensure that you get ahead of the curve and turn policy shifts into strategic advantage. We share critical insights into:

• How tariffs have reshaped the business landscape and what’s on the horizon
• Market behavior, consumer impact, and what future trade dynamics could mean for your brand’s growth strategy
• How strategic teams use data-driven insights to navigate growing global complexity and drive confident decisions